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Sponsors

Presenting Sponsor:

Microsoft Advertising

About Microsoft Advertising

Welcome to the new digital landscape. For marketers, it’s more exciting than ever. But it can also feel more intimidating. Audiences have more channels, choices, devices and power. Campaigns have more moving pieces. It can leave you wondering, “How do we get where we need to be?” It helps to have a guide. And Microsoft Advertising® is ready. We offer a unique combination of global reach, breakthrough technology, creativity and integrated analytic tools. And we bring the know-how to put it all together.

So think about a destination: an audience, a goal, an execution, a multi-screen campaign. And think big. That’s your job. We’ll take you there. That’s ours. For more information, visit advertising.microsoft.com


Premier Sponsor:

Google

About Google

Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google's targeted advertising program, which is the largest and fastest growing in the industry, provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout North America, Europe and Asia. For more information, visit www.google.com.


Premier Sponsor:

Yahoo!

About Yahoo!

Yahoo!’s vision is to be the center of people’s online lives by delivering personally relevant, meaningful Internet experiences. Yahoo! offers marketers the opportunity to leverage those experiences and reach the right audience.  Yahoo! combines the science to target an audience with the art to create engagement and the scale to reach the right audience in meaningful numbers. Yahoo! is headquartered in Sunnyvale, CA. For more information, visit advertising.yahoo.com/network.


Title Sponsor:

AOL

About AOL

AOL Inc. (NYSE: AOL) is a leading global web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL's business spans online content, products and services that the company offers to consumers, publishers and advertisers. AOL is focused on attracting and engaging consumers and providing valuable online advertising services on both AOL's owned and operated properties and third-party web sites. In addition, AOL operates one of the largest Internet subscription access services in the United States, which serves as a valuable distribution channel for AOL's consumer offerings.


Title Sponsor:

Audience Science

About AudienceScience

AudienceScience is a technology leader providing marketers with the control that enables universal access to audiences. Their integrated audience platform, The Audience Gateway™, drives digital marketing success. Accessing 250 billion data insights into 386 million people worldwide, AudienceScience empowers marketers with the intelligence and control to execute effective global campaigns. Since 2003, AudienceScience has delivered over 100,000 targeted campaigns for clients including American Airlines, Financial Times, Gannett, New York Times Digital, NikkeiNet, SKECHERS and Wall Street Journal Digital. For more information, please visit www.AudienceScience.com.


Title Sponsor:

Bloomberg

About Bloomberg

Across all media platforms, Bloomberg is the trusted provider of unparalleled news and analysis for the world’s largest, most powerful network of global business executives. Our 2,300 news and multimedia professionals in 152 bureaus across 72 countries cover the world, delivering award-winning intelligence, as it happens, from where it happens. Leveraging the innovation and scale of Bloomberg technology, analytics, data, news, and distribution, the Bloomberg media portfolio spans a full range of channels, including Bloomberg.com, Bloomberg Businessweek, Bloomberg TV, Bloomberg Radio, Bloomberg Mobile, and Bloomberg Markets®. Learn more at http://www.bloomberg.com/about/.


Title Sponsor:

Casale Media

About Casale Media

Casale Media is not your typical "ad network." We're a long-established communications technology firm with a core focus on premium media, accountable innovation, and smart technology. We exclusively serve the needs of large, top-rated web publishers, Fortune 500 brands and leading international media agencies. Our business is selling intelligently optimized brand name display media within our highly controlled, "closed-loop" environment, MediaNet. The campaigns that we execute deliver visible results, unequalled flexibility, and total peace of mind to our publishers and clients alike.

MediaNet provides roughly 70 percent coverage of the U.S. online audience through its select collection of 3,000 actively monitored premium properties.


Title Sponsor:

Comcast

About Comcast Digital Entertainment

Comcast Digital Entertainment is a portfolio of premium entertainment and lifestyle brands that reach an influential, passionate and highly engaged audience of men and women who are entertainment, style and pop-culture enthusiasts.
 
Always on trend, they own the latest gadgets, shop the newest styles and fashion, and see the newest films first.  With Comcast Digital Entertainment, advertisers have the opportunity to align with the best brands in the business, including Fandango, Eonline, DailyCandy, G4 and Fancast.


Title Sponsor:

NBC Universal Digital Media

About NBC Universal Digital Media

NBC Universal Digital Media represents the online home of our entertainment portfolio: NBC.com, iVillage.com, BravoTV.com, Oxygen.com, USAnetwork.com, Syfy.com, AccessHollywood.com and NBCSports.com. Every month, tens of millions of the most engaged users on the Internet consume our Emmy Award-winning content both on our web sites and via emerging platforms such as mobile, widgets and social networking. With our creative flexibility, TV360 capability and innovative advertising platforms, NBCU can create “Solutions with Scale” that provide deep connections between our users, our content and our advertising partners.


VIP Sponsor:

AdMob

About AdMob

AdMob is the world's largest mobile advertising platform, serving more than 8 billion mobile banner and text ads per month across a wide range of leading mobile web sites and applications. AdMob helps advertisers connect with a relevant audience of consumers on mobile devices and gives publishers the ability to effectively monetize their mobile traffic.  AdMob provides the tools, data and business models fueling the explosive growth of mobile media in more than 160 countries. AdMob works with thousands of advertisers and publishers, including Adidas, CBS News, Comedy Central, Gap, Lonely Planet, MovieTickets.com, P&G, Tapulous and Universal Pictures. www.admob.com


VIP Sponsor:

About Break Media

Break Media is one of the largest entertainment properties and providers of content—video, editorial and games—to men online. The company's branded properties (Break.com, CagePotato, MadeMan, Chickipedia, HolyTaco, ScreenJunkies, AllLeftTurns and FileFront), combined with the publisher sites in the Break Media Network, reach more than 100 million men worldwide on a monthly basis. Break Media is currently the 38th-largest web property in the U.S., and it operates the fifth-largest video advertising network in that market. Break Media offers its advertisers a variety of unique marketing opportunities, helping those brands interact with the Break audience on a targeted, integrated basis using innovative ad formats. For more information, please visit http://breakmedia.break.com/.


VIP Sponsor:

About Brickfish

Brickfish®, The Social Media Solution™, successfully creates ongoing engagement and conversations with consumers using social media. It provides a brand safe platform that energizes peer-to-peer sharing among consumers via the social web. Using the Brickfish platform, brands can run social media programs including branded viral programs, brand focused UGC programs, social promoters programs, contests, sweepstakes and more. All engagements are tracked with patent-pending Viral Map® and Geo View technologies which provide detailed data on reach, engagement and viral activity across the web. Brickfish has launched successful campaigns for BlackBerry, Estée Lauder, Microsoft, Nike, Victoria’s Secret, Coach, Givenchy, Qualcomm and more.


VIP Sponsor:

CPX Interactive

About CPX Interactive

As a global online ad network with a state of the art proprietary ad management platform, CPX Interactive allows clients access to unlimited pools of online inventory while integrating customized suites of data points and providing total insight into both process and results.

CPX Interactive delivers more than 30 billion impressions to more than 200 million unique users in more than 60 countries every month, and was named the 6th fastest growing privately held advertising/marketing company in the U.S. by Inc. Magazine in 2008.

For more information, please visit any of the following sites:

http://www.cpxinteractive.com

http://cpxadnetworkblog.com

http://twitter.com/cpxinteractive

http://www.facebook.com/cpxinteractive


VIP Sponsor:

ESPN

About ESPN

ESPN.com and ESPN Mobile, home to sports fans when they can’t consume ESPN on TV.

ESPN.com is the #1 sports site in total minutes with over 2 billion monthly.  Over 26 million fans log on monthly for sports news, statistics, analysis, scores, video, audio, fantasy, games and social connections. When fans are on-the-go, ESPN Mobile is their news and information source. As the leading mobile sports site, representing 65 percent category share, ESPN Mobile attracts over 10 million monthly unique users, sends 65+ million SMS alerts monthly and provides award-winning Apps. From homepages to WAP pages to apps, SMS and online video, ESPN Digital serves every fan’s sports needs. www.espncms.com


VIP Sponsor:

ExactTarget

About ExactTarget

ExactTarget is a leading global provider of on-demand email marketing and one-to-one marketing solutions. The company’s software as a service technology provides organizations a single platform to connect with customers via triggered and transactional email, integrated text messaging, voice messaging, landing pages and social media. Supported by collaborative global services teams, ExactTarget’s technology integrates with more sales and marketing information systems than any other in the industry, including Salesforce.com, Microsoft Dynamics CRM, Omniture and Webtrends among many others. ExactTarget’s software powers permission-based multi-channel communications for thousands of organizations around the world. For more information, visit www.ExactTarget.com or call 1-866-EMAILET.


VIP Sponsor:

eXelate

About eXelate

eXelate’s two-tiered targeting solution features a sophisticated data management toolset (teXi) and our open marketplace for data (the eXchange) which empower advertisers, agencies, networks and publishers to leverage targeting data in a privacy-friendly manner while driving ROI. eXelate’s teXi:DM is a publisher data management solution featuring pixel rotation, usage/latency monitoring, consumer privacy tools and Private Marketplace, our white-labeled data storefront. teXi for Buyers includes a dynamic planning/acquisition interface that manages eXelate, third party and internal targeting data. The eXelate eXchange has a broad pool of data on 150M UV in segments such as B-to-B, auto, travel, finance, shopping and demographics.


VIP Sponsor:

InMobi

About InMobi

InMobi is the world’s largest independent global mobile advertising network. InMobi provides advertisers, developers and publishers with a uniquely global mobile advertising solution. InMobi, which doubled its network size quarter-over-quarter, delivers the unprecedented ability to reach 179 million consumers in over 108 countries through over 16 billion mobile ad impressions monthly. InMobi is venture-backed with marquee investors including Kleiner, Perkins, Caufield & Byers and Sherpalo Ventures. After launching in 2007, the company has expanded globally with offices in London, San Francisco, Bangalore, Tokyo, Mumbai and Singapore. To learn more, please visit: www.inmobi.com.


VIP Sponsor:

NAVTEQ Media Solutions

About NAVTEQ Media Solutions

NAVTEQ Media Solutions provides on-device and location-intelligent mobile advertising services for advertisers worldwide. NAVTEQ’s patented LocationPoint™ Advertising (LPA) technology enables brick and mortar merchants to pinpoint where consumers are, deliver ads within a few meters of advertised points of purchase and guide them to the merchant’s doorstep with convenient one-click “Click-to-Map” and “Click-to-Route” calls to action. As the world leader in high-quality maps and location-based content, NAVTEQ is uniquely qualified to provide the most accurate location-based targeting and to ensure a great consumer engagement experience.

To find out more and view our video, visit www.navteqmedia.com.


VIP Sponsor:

Quantcast

About Quantcast

Quantcast measures and organizes the world's audiences in real-time so advertisers can buy, sell and connect with the people who matter most to them. Ranked Fast Company's #3 Most Innovative Company on the Web for 2010, the company is used by the world's leading media agencies, hundreds of major marketers and millions of global web sites including thousands of the world's best known destinations. Quantcast connects the planning, buying, and media fulfillment processes, delivering the marketplace's most consistent and accountable audiences.


VIP Sponsor:

ValueClick Media

About ValueClick Media

Twelve years of experience and access to the global data resources of ValueClick, Inc. make ValueClick Media the largest and most robust audience network of its kind. Proprietary consumer behavioral data, direct relationships with 8,000 publishers and access to additional inventory via real-time bidding, advanced behavioral targeting and optimization technology, strict network quality controls and superior service make ValueClick Media the network leading marketers and agencies rely on to reach their performance objectives. For more information, visit www.valueclickmedia.com.


VIP Sponsor:

Vibrant Media

About Vibrant

Vibrant is a world leader in contextual technology aligning billions of words across the Internet with relevant video, information, tools and advertising. With over 4,500 premium publishers, reaching more than 170 million unique users per month (comScore 2010), Vibrant gives top brands the opportunity to deliver highly targeted advertisements within premium web content and offers publishers premium editorial tools to re-circulate users throughout their web sites. Vibrant works with top brand advertisers such as Microsoft, Unilever, P&G and AT&T. Vibrant's rapid growth has been recognized by the Inc. 500 and Deloitte Fast 50 lists. For more information, visit www.vibrantmedia.com or www.hyperlinkevolved.com.


VIP Sponsor:

The Weather Channel

About The Weather Channel Interactive

The Weather Channel Companies (TWCC) is made up of The Weather Channel television network, TWC digital properties, and Weather Services International (WSI). Based in Atlanta, The Weather Channel® is seen in 100 million+ U.S. households. TWC operates Weatherscan, a 24-hour all-local weather network; TWC Radio Network; and TWC HD. The digital properties of TWC – weather.com, TWC Desktop and TWC Mobile – reach more than 40 million unique users monthly and is the most popular source of online weather, news and information according to Nielsen//NetRatings. WSI, headquartered in Andover, MA, primarily provides business-to-business weather services to media, aviation, marine and energy sectors.


Supporting Sponsor:

BlueKai

About BlueKai

BlueKai (http://www.bluekai.com) created the world's largest and highest quality online intent data exchange to better connect advertisers with their target consumers online. BlueKai aggregates valuable shopping and research activities across the Internet, offering non-personally identifiable actionable data to marketers, ad networks and publishers on over 200 million retail, travel, auto, education and financial product shoppers online. Additionally through strategic partnerships with top-tier data providers—who earn revenue in a privacy friendly way—the BlueKai Exchange gives marketers access to over 10,000+ combinations of intent, demographic, geographic, lifestyle, B2B data and additional segments.


Supporting Sponsor:

CBS Interactive

About CBS Interactive

CBS Interactive is the premier online content network for information and entertainment. Our brands dive deep into the things people care most about across news, sports, entertainment, technology and business.  Leading properties include CNET, CBS.com, Gamespot.com, CBSSports.com, CBSNews.com, TV.com and much more. With hundreds of millions of unique visitors from around the world each month, CBS Interactive is a global top 10 web property and the largest premium content network online.


Supporting Sponsor:

Collective Media

About Collective

Collective is a leading media and technology solutions provider for display advertising. Founded in 2005, the company delivers targeted audiences to advertising agencies, brand advertisers and publishers. Collective's industry expertise provides a strategic advantage to its clients by leveraging insights to reach audiences. Its flagship solutions are the Collective Network®, the original transparent network for brands; Collective Video®, the world’s first audience-driven video network; Collective Direct™, the high quality network for direct marketers; and AMP®, the leading ad network administration, audience targeting and reach extension platform. The company is headquartered in New York with offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles and San Francisco. For more information, visit www.collective.com.


Supporting Sponsor:

Demand Media

About Demand Media

Demand Media is a leading online media company that informs, entertains and connects millions of people every day. Through a portfolio of vertical web properties, a global network of digital partners and a breakthrough content studio, Demand Media publishes what the world wants to know and share. To learn more, visit us at www.demandmedia.com.


Supporting Sponsor:

FreeWheel

About FreeWheel

FreeWheel (www.freewheel.tv) offers the most formidable system for digital video ad management and monetization. Founded by a handful of former DoubleClick executives, FreeWheel’s solution-set has already armed companies like Turner, ESPN, Warner Brothers, CBS, VEVO, Discovery Communications and others with the tools and services necessary to make more money from their video content.

Monetization Rights Management® (www.freewheel.tv/products/mrm) is FreeWheel’s flagship product. It empowers content owners and distributors to successfully manage ad sales rights, produce accurate inventory forecasts, deliver yield-optimized ads and analyze video business performance. Its capabilities extend across all devices, anytime, anywhere. Follow FreeWheel on Twitter @FreeWheeldotTV.


Supporting Sponsor:

Innovid

About Innovid

Innovid developed the groundbreaking iRoll which embeds interactive elements in pre-roll video ads making them dynamic and engaging without forcing audiences away from the page. Innovid's proprietary technology provides a seamless integration between videos, embedded images and interactive features, empowering today's marketers to engage their audiences more deeply than ever before. Beyond ad integration and serving, the company solution includes a back-end analytics dashboard to measure and track engagement. Visit www.Innovid.com.


Supporting Sponsor:

InsightExpress

About InsightExpress

InsightExpress is a leading provider of high-quality, digital marketing research and plays a preeminent role in the measurement of advertising effectiveness across online, mobile and other media. Through its patented technologies, proprietary solutions, world-class expertise and time-tested research principles, InsightExpress transforms the way advertisers, agencies, publishers and researchers optimize their marketing activities. InsightExpress is headquartered in Stamford, CT, with offices in San Francisco, New York, and Los Angeles. For more information, please call 203-359-4174.


Supporting Sponsor:

About The National Hockey League

The National Hockey League, founded in 1917, is the second-oldest of the four major professional team sports leagues in North America. Today, the NHL consists of 30 Member Clubs, each reflecting the League’s international makeup, with players from more than 20 countries represented on team rosters. The NHL entertains more than 250 million fans each season in-arena and through its partners in national television and radio. In 2009, NHL.com was recognized by Fast Company Magazine as one of the ten most innovative companies in sports, and also received a Webby Award nomination for most outstanding sports web site.


Supporting Sponsor:

Nielsen

About Nielsen

The Nielsen Company is a global information and media company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and business publications. The privately held company is active in approximately 100 countries, with headquarters in New York. For more information, please visit www.nielsen.com.


Supporting Sponsor:

Peer39 

About Peer39

Peer39 is recognized as the global leader in semantic advertising technology. We help networks and exchanges, agencies, premium publishers and emerging advertising platforms boost ROI by leveraging semantic targeting capabilities while protecting advertiser brands in real time. Using natural language processing and machine learning, Peer39's patented algorithms increase the value of online content by understanding meaning and sentiment, and matching the most relevant ad to the page. The company was founded in 2006 by engineers, scientists and entrepreneurs from leading Internet companies and academic research centers. Headquartered in New York City, Peer39 maintains an R&D center in Israel.


Supporting Sponsor:

Rubicon Project

About Rubicon Project

Headquartered in Los Angeles, the Rubicon Project launched in 2007 with a mission to automate the $65 billion global online advertising industry. The company’s digital advertising technology and data platform, REVV for Publishers™, is engineered to accelerate revenue for premium publishers. Backed by $42 million in funding from Clearstone Venture Partners, Mayfield Fund, IDG Ventures and GE/NBC Universal’s Peacock Equity Fund, the Rubicon Project serves premium publishers like NBC Universal, Gannett and CareerBuilder; optimizing more than 50 billion ads each month and reaching more than 500 million unique Internet users. the Rubicon Project also helps ad sales channels around the world gain access to precise audience-segmented inventory, at broad scale.


Supporting Sponsor:

WebMD

About WebMD

WebMD Health Corp. (Nasdaq: WBMD) is the leading provider of health information services, serving consumers, physicians, healthcare professionals, employers and health plans through our public and private online portals and health-focused publications. Approximately 80 million unique visitors access the WebMD Health Network each month. WebMD is the leader in providing personalized, multi-media, interactive, educational experiences based on an individual’s needs and preferences. The WebMD Health Network includes WebMD Health, Medscape, MedicineNet, eMedicine, eMedicine Health, RxList, theHeart.org and drugs.com.


Supporting Sponsor:

YuMe

About YuMe

YuMe is a video advertising technology company that is making professional video profitable for publishers and impactful for advertisers. Our publishers use our ACE Ad Management platform to make their content more valuable by matching the right ad to the right viewer at the right time. Advertisers love us because we deliver high quality video content at scale, unmatched audience targeting and ad campaign performance that maximizes ROI. YuMe’s video ad network provides advertisers unprecedented reach, brand safety, contextual relevance, controlled syndication and consistent delivery across all digital media platforms—web, downloads, mobile and IPTV. To learn more, visit www.yume.com.


Media Sponsor:

Advertising Age

About Advertising Age

Advertising Age (adage.com) is a multi-platform media brand delivering news and intelligence to the advertising, marketing and media industries, as well as targeted strategies for brand building and messaging in today's complex business world.

From the digital community to the entertainment industries, from the Hispanic market to the global stage itself, agencies, media and marketers all turn to Ad Age print, digital and special event brands for the insights and analysis they need to succeed.


Media Sponsor:

Adweek Media

About AdweekMedia

AdweekMedia is the premier information source for agency, marketing and media industry news and analysis, providing an integrated product portfolio led by trusted brands Adweek, Brandweek and Mediaweek. Industry professionals in all stages of their careers turn to AdweekMedia’s digital and print properties as well as leading executive conferences and events for informative and inspiring content to help them better serve their customers, build their network and advance their market knowledge.