Speakers

Andy Atherton
Chief Operating Officer
Brand.net

Prior to Brand.net, Andy was Vice President of Global Pricing & Yield Management (PYM) for Yahoo!, responsible for maximizing monetization of Yahoo's $2B+ annual worldwide portfolio of display advertising. Andy created, developed and globalized the PYM function in his five years at Yahoo! Prior to Yahoo! he co-founded and was president of Optivo, a venture backed start-up that developed price optimization software for e-commerce retailers. Andy began his career at R.B. Webber & Co, a Silicon Valley strategy consultancy and venture fund. He received a B.S. in Engineering from MIT.

Brad Bender
Director, Product Management
Google

Brad Bender is responsible for Google's global product management efforts in display advertising on AdSense, as well as the company’s platform optimization solutions. Brad came to Google from DoubleClick, where he was VP of Product Management, responsible for the optimization suite of products including Boomerang and DART Adapt. He joined DoubleClick in 1997 and held several leadership positions during his tenure in both the US and Europe. He is a co-inventor of a number of patents pending in the areas of data and privacy. Brad graduated with a BS from Cornell University.

Frank Bennack, Jr.
Vice Chairman and Chief Executive Officer
Hearst Corporation

Frank Bennack, Jr. is the Chief Executive Officer of Hearst Corporation, one of the nation's largest private companies engaged in a broad range of publishing, broadcasting, cable networking and diversified communications activities. He is in his second tenure as Cheif Executive Officer and in his first, served as Hearst's CEO for more than 23 years. He is also presently Vice Chairman of the Hearst Board of Directors and Chairman of the Corporation's Executive Committee.

Frank is also a Director of Hearst Corporation and a Trustee of The Hearst Family Trust established under the Will of William Randolph Hearst. In addition, he sits on a number of corporate committees and The Hearst Foundation boards where he has served for more than 25 years.

After his first tenure as President and CEO began in 1979, Frank directed the company through an unprecedented period of growth, increasing revenues sevenfold and growing earnings to 13 times what they had been, through investments, acquisitions and start-ups. Today, the company comprises some 200 separate businesses with approximately 20,000 employees.

Under his leadership, the company launched with ABC three leading cable networks, A&E, History and Lifetime, plus its investments in the ESPN family of networks. On his watch, Hearst acquired 11 newspapers, including two of the nation's largest, the Houston Chronicle and the San Francisco Chronicle, two trade publishing companies, three major consumer magazines, a television production operation, various syndication and distribution businesses and multiple television stations. Frank also led the company into expanded investments outside of the United States. During his tenure, Hearst has launched such magazines as Country Living, O, The Oprah Magazine, Marie Claire and SmartMoney.

He was instrumental in the decision to create what today is Hearst Television Inc., one of the nation's largest non-network owned television station groups which operates 29 television stations. In 2009, he directed a merger between Hearst Broadcasting and Hearst-Argyle Television resulting in Hearst-Argyle becoming a wholly-owned private subsidiary of Hearst Corporation. Frank was an original board member of Hearst-Argyle Television, and before being named Chairman in 2008 was presiding director. Hearst folded its television holdings into Hearst-Argyle Television in 1997, forming a public company.

Prior to his first tenure as Chief Executive, he served as Executive Vice President and Chief Operating Officer of the corporation and, prior to that, as Vice President and General Manager of the Hearst Newspaper Group. He also served in a variety of management posts, including a seven-year tenure (1967-1974) as Publisher and Editor of the San Antonio Light.

Frank is a Director of Polo Ralph Lauren Corporation. He is Chairman of The National Magazine Company Limited of Great Britain, a wholly-owned subsidiary of Hearst Corporation. He is also a Governor and Vice Chairman of New York-Presbyterian Hospital and its Healthcare System, a Managing Director of the Metropolitan Opera of New York, Chairman of Lincoln Center for the Performing Arts, and Chairman of The Paley Center for Media (formerly The Museum of Television & Radio). He was the 1992-93 Chairman of the Newspaper Association of America (formerly the American Newspaper Publishers Association).

As a teenager, the San Antonio native was host of both television and radio programs. He eventually entered publishing in his hometown, and rose from classified advertising salesman to newspaper publisher by the age of 34.

Frank has received honors for his charitable work from such organizations as the American Heart Association, United Cerebral Palsy and the Inner City Scholarship Fund of New York. His industry awards include the Gold Medal from the International Radio & Television Society in 1991, the Trustees' Award (Emmy) from the National Academy of Television Arts and Sciences in 1993, the 1997 Center for Communication Award, the Distinguished Public Service Award from the Advertising Council in 1999, and the 1999 Distinguished Service Award from the National Association of Broadcasters. In 2007, he was elected into the American Academy of Arts and Sciences.

Joanne Bradford
Chief Revenue Officer
Demand Media
 

Joanne Bradford oversees Demand Media’s efforts to drive growth as brand advertisers participate on the company’s top 20 owned and operated web sites, and as business partners adopt the company’s professional content and social media platform.

Most recently, Joanne served as Senior Vice President at Yahoo! where she was responsible for North American revenue generation activities amounting to $4 billion in sales and also struck innovative branded entertainment partnerships. Previously, Joanne established herself as a new media trailblazer at Microsoft’s Internet Business unit where she helped grow online revenue to more than $2 billion and introduced innovative services such as in-game advertising and self-serve advertising platforms.

Joanne began her career at McGraw-Hill, where in the span of a decade she moved up the ranks from an Account Manager to Vice President of Sales for North America, ultimately responsible for annual advertising revenue of $325-plus million.

Joanne has served on the IAB and Ad Council boards. She has a BA in Journalism/Advertising from San Diego State University.

Sheila Buckley
Senior Vice President, National Digital Sales
The Weather Channel

Sheila Buckley is Senior Vice President, National Ad Sales for The Weather Channel, working with the online and mobile sales teams while supporting training and growth within the department. She leads the team of sales and sales support professionals responsible for the top-20 site weather.com and TWC’s mobile product portfolio, which includes TWC mobile Web, the number one mobile content site in the United States; a full line of multimedia and messaging offerings; and download products such as the No. 1 weather application on Android, BlackBerry, iPhone and Palm.

Most recently, Sheila served as Vice President, National Ad Sales, for weather.com at The Weather Channel on the team that has been recognized several times as the top online ad sales team by Jack Myers. She joined TWC in 2005 as Vice President, Sales, from Time Inc., where she held a variety of sales roles of increasing responsibility. This included publisher duties for Sports Illustrated for Kids and associate publisher for Sports Illustrated where she was responsible for advertising sales, sales development, and research for the magazine, web site and custom publishing. Under her leadership Sports Illustrated For Kids was included for the first time on Adweek's 2001 Hot List for magazines with under $40 million revenue.

Previously, she was the Vice President of Marketing and Business Development at Media Network Inc. (MNI), a division of Time Inc. Before moving to MNI, Sheila was a Director at Money Magazine, and Your Company Magazine and worked as a representative for the 1989 launch of Entertainment Weekly. Her Time Inc. career began at Money in the ad sales in 1986.

Sheila is active in her industry and is currently involved in IAB and AWNY (Advertising Women of New York) committees. A New York native, Sheila graduated with a BS from the School of Management at Boston College.

Andrew Budkofsky
Break Media

Dror Ceder
Co-Founder and Chief Executive Officer
Wibiya

Dror Ceder is Co-Founder and Chief Executive Officer of Wibiya, the leading web toolbar platform that offers online publishers a one-stop solution for integrating, managing and tracking third-party applications on their web sites. In just over a year since the platform was launched, the Wibiya social toolbar has positioned itself as the most popular web toolbar on the Internet, currently reaching more than 170 million unique users a month across 70,000 active web sites. Before founding Wibiya, Dror founded another company called Joongel that provided smart search solutions in different verticals.

Tom Chavez
Founder and Chief Executive Officer
Krux Digital

Tom Chavez most recently served as General Manager for the Online Publisher Business Group in Microsoft's Advertiser and Publisher Solutions (APS) group. Before Microsoft Tom was the Cheif Executive Officer of Rapt Inc. from its founding in 1999 to its acquisition by Microsoft in April 2008. Before Rapt Tom worked as a systems architect at Sun Microsystems and as a researcher at the Rockwell Palo Alto Science Lab. He holds a BA in Computer Science and Philosophy from Harvard and a PhD in Engineering-Economic Systems and Operations Research from Stanford. You can reach him at tom@kruxdigital.com.

Dick Costolo
Chief Operating Officer
Twitter

Dick Costolo is the Chief Operating Officer at Twitter where he is responsible for monetization and the day-to-day operations of the business. He was previously Co-Founder and Chief Executive Officer of FeedBurner, a digital content syndication platform that was acquired by Google in the summer of 2007. At Google, Dick was Group Product Manager on the Ads team responsible for social media ads.

He spent most of the 90s in Chicago founding and running two other digital media companies and performing in multiple productions with the acclaimed Annoyance Theater.

Nick Denton
Founder
Gawker Media

Nick Denton is Founder of Gawker Media, a group of online media properties including Gawker, the Manhattan gossip sheet and Gizmodo, the guide to cutting-edge gadgets. Gawker's network draws 19 million U.S. readers a month.

Before building a media business out of blogs, Nick founded two internet ventures in the late 1990s: Moreover Technologies, the news search provider, acquired by Verisign; and First Tuesday, the events and networking business that symbolized the frenzy of the dotcom boom in Europe.

Nick – who is half-Hungarian – began his media career as a reporter for the Economist and the Financial Times during the fall of communism in Eastern Europe. While the FT's investment banking correspondent he co-wrote All That Glitters, the account of the rogue trader who brought down Barings Bank.

Paul Edwards was appointed Executive Director of Marketing Strategy for General Motors Company in March 2010. His key responsibilities include media operations, marketing alliances, licensing, branded entertainment, auto shows, cross-divisional advertising, strategy development and agency management. He is based at GM’s global headquarters at the Renaissance Center in Detroit.

Paul began his GM career in 1992 with Cadillac, where he held a variety of sales and marketing positions within the U.S. He became Cadillac Advertising Manager in 1999, and was named Chevrolet Advertising Manager in 2003.

In 2004, he was named Director of Media Operations, Advertising and Corporate Marketing, where he oversaw all of GM’s media planning, buying and research activity.

In 2007, Paul became Director of Advertising and Sales Promotion for Chevrolet, where he led the successful launches of the Malibu, Traverse and Equinox, as well as the development of the “Gas Friendly to Gas Free” campaign.

He earned a bachelor’s degree in English Literature in 1991 from the University of Michigan.

Jon Elvekrog
Chief Executive Officer
140 Proof

As Chief Executive Officer of 140 Proof, Jon Elvekrog brings a unique ability to identify gaps in the marketplace and drive organizations to exploit those gaps. He has held senior executive sales, marketing, and engineering positions at global technology leaders such as Hewlett-Packard, Volex and TIBCO Software, but is most at home in the world of consumer Internet startups like LinkExchange and, of course, 140 Proof. Jon has a mechanical engineering degree, with honors, from the University of Michigan and an MBA from Harvard.

Anne Frisbie
Vice President and Managing Director, North America
InMobi

Anne joined InMobi in 2008 as Head of North America. She most recently served as Vice President of Category and Sales Intelligence at Yahoo! where she worked from 2003 to 2008. At Yahoo, she was charged with managing Yahoo’s most important categories that accounted for a majority of the company’s revenue. She and her team provided leading branded advertisers and top-tier agencies, strategic insights and digital media solutions. Anne has been working in the digital media industry for the past eleven years. She helped found an online shopping service in 1996 that was ultimately funded by CMP Media, and then she focused on local search in 1997 at Zip2 Corporation where she served as a Director of Publisher Development. Zip2 was acquired by AltaVista in 1998. Anne worked at AltaVista as a Director of Strategic Alliances, and then later ran sales and business development for the company until it was sold to Overture in early 2003.

Prior to her work in digital media, Anne was an investment analyst at Goldman Sachs. Anne holds a Bachelors Degree in Economics from Georgetown University. Anne is a thorough professional and believes that good management is the art of making problems so interesting and their solutions so constructive that everyone wants to get to work and deal with them. She is an avid wine collector, loves playing duplicate Bridge and is the proud mother of three children. Anne was drawn to InMobi because of the talented management team combined with the attraction of helping to build the mobile ecosystem from the ground up in countries where mobile is not only a first screen but a truly passionate and personal device.

Damian Garbaccio
Vice President, Business Development and Strategy
eXelate

Damian Garbaccio joined eXelate in early 2009 and serves as Vice President of Business Development and Strategy. In this role, Damian oversees all data management partnerships and publisher relationships. Having spent a decade in the online advertising and ecommerce space, with a focus on Behavioral and Data Targeting, Damian brings seasoned business development and sales leadership to the executive team.

He was most recently at Quantcast, where he served as Director of the Publisher Group. Previously, Damian was the Senior Director of Business Development (Behavioral Solutions) at AOL's Advertising.com where he helped lead the post-acquisition integration of Tacoda's data assets into the AOL framework. He started his online business development career at Gift Certificates.com.

Damian received a BA from Vanderbilt University and Masters Degrees from Fordham (MBA) and Boston University (MS - Management Information Systems).

Tolman Geffs
Co-President
The Jordan, Edmiston Group, Inc.

Tolman Geffs, Co-President of the investment bank The Jordan, Edmiston Group, represents digital media, marketing and technology companies. Notable transactions include the sale of online behavioral targeting network Acerno to Akamai; sale of M:Metrics, the leader in mobile media measurement, to comScore; a major investment in online ad network Undertone Networks by JMI Equity; sale of premier IT lead generation platforms KnowledgeStorm and BitPipe to TechTarget; a major investment in online ad rep firm Gorilla Nation by Great Hill Partners; sale of Klipmart to DoubleClick and PointRoll to Gannett.

He brings a unique combination of experience as a Chief Executive Officer and business builder in traditional and new media companies, and in corporate finance and M&A. Prior to joining JEGI in 2004, he was Chief Executive Officer of Internet Broadcasting Systems, a national network of 70 local television web sites operated in partnership with NBC, Hearst, Washington Post and other major broadcasters. IBS was one of the first online/offline media plays to achieve both scale and profitability. Earlier in his career, Tolman was a magazine executive, a consultant at McKinsey & Company serving media companies, and an investment banker in M&A with Lehman Brothers.

He earned an M.B.A. from Harvard Business School as a Baker Scholar and a B.A. and B.S. from the University of California at Berkeley.  Tolman can be reached at tolmang@jegi.com.

Jon Gibs
Senior Vice President, Analytics and Insight
The Nielsen Company

Jon Gibs is Senior Vice President, Analytics and Insight for The Nielsen Company. With over 10 years of market and media research experience, he specializes in online and cross-media methodology design and development using Nielsen’s wide array of media measurement, social media and market research products. Jon previously managed the U.S. based survey group for the Online Division of Nielsen. He has in-depth experience in helping clients develop surveys and measurement methodologies to meet their strategic and tactical needs.

Before joining The Nielsen Company, Jon was an analyst and analytics director at Jupiter Research. During his time with Jupiter he developed numerous client reports based on primary survey analysis. He specialized in developing new analyses, which included merging behavioral and survey analysis to extend further insight into a wide array of online consumer markets.

He earned a Master’s degree in Geography, specializing in spatial statistics, from the State University of New York at Buffalo.

Steven Goldberg joined HomeAway in 2007 and serves as Vice President and GM of Advertising Sales and Strategy. In this position, he drives global advertising sales for HomeAway.com, and all of its global brands. With over 10 years of experience in the Internet advertising sales industry, Goldberg brings a wealth of expertise to his role.

Prior to HomeAway, Goldberg served as vice president of Business Development at 24/7 Real Media where he managed relationships with 850 Website Partners, and was responsible for growing the US Media Network. He was integral in building new advertising opportunities across the network and managing third party vendor relationships.

Earlier in his career, Goldberg was Director of Business Development at Eyeblaster Inc., where he developed and maintained relationships with advertiser, agency, and publisher clients. Pioneering the Rich Media space, Steven strategized with agencies, advertisers, and publishers on the benefits of using Rich Media.

In addition to Eyeblaster, Goldberg’s experience includes positions with Prudential Securities and Oppenheimer & Company.Goldberg holds his Bachelor of Science in Management from the Tulane University, A.B. Freeman School of Business.

Nicole Goodyear
Chief Executive Officer, President and Co-Founder
Brickfish

As CEO and President of Brickfish®, Nichole oversees all facets of the company. Nichole has a proven executive management record, with years of experience successfully building technology companies. Under her leadership, Brickfish has received the prestigious Red Herring Award as one of the Top 100 Global technology companies in the world and an OMMA Award for Best Viral Campaign.

Nichole is a serial entrepreneur, having helped build many emerging technology startup companies ranging from educational technology, point of sale, multi-media tools, Internet technology and viral social media platforms. A company co-founder, Brickfish represents Nichole's seventh career startup. Since its inception four years ago, Nichole has successfully taken Brickfish from an emerging social media company to an award winning Social Media Solution™.

As a member of the IAB’s Social Media Committee, Nichole was the Chair for the Social Media Buying Guide. Nichole also sits on the Board of the Social Media Advertising Consortium (SMAC). Nichole has spoken at OMMA Social, Digiday: Social, Advertising Week, CES, Digital Hollywood, the Illinois Research Institute, Stanford University, BlogHer and many others.

Nichole holds a Bachelor of Science in Business Administration and Computer Information Systems with a minor in Economics from the University of Montana.

Jeff Hirsch
Chief Executive Officer
AudienceScience

Online media pioneer, Jeff Hirsch has spent the last 14 years building successful media companies and establishing a reputation as an Internet guru. As Chief Executive Officer of AudienceScience, Jeff has been instrumental in assembling, and is responsible for steering one of the strongest management teams in the industry with deep domain expertise in technology, data and media. An accomplished and sought after advocate of the space, Jeff travels around the world espousing the virtually unlimited potential of online marketing and of AudienceScience’s esteemed position in the ecosystem.

Jeff has held executive leadership positions at leading media, advertising and promotions companies. In 1988, he founded Xymox Systems, Inc. (now Xytech Systems), which he ultimately sold in 1995 after steering the company to a position on the 1994 Inc. 500 list of the fastest-growing private companies. In addition to his expertise in incubating companies for strategic growth, Jeff has held sales and marketing management positions in various start-up and later-stage technology and media companies.

Prior to joining AudienceScience, Jeff was Senior Vice President of Business Development for ValueClick, Inc. where he orchestrated building and strengthening the company's cross-divisional publisher relationships. Jeff joined ValueClick from Fastclick, where he served as Chief Revenue Officer for over four years. While at Fastclick, Jeff was instrumental in building and establishing the company as a premiere Internet advertising network business that was purchased by ValueClick in 2005 for over $210M.

Jeff holds a bachelor's degree from the University of California, Santa Barbara, where he graduated with high honors.

Anne Hunter
Vice President, Advertising Effectiveness Products
comScore

Anne Hunter is currently Vice President of Advertising Effectiveness Products at comScore where she heads up product vision for the company’s AdEffx suite.

She has over 14 years of experience in digital advertising and is a frequent speaker and trainer on critical issues in the industry. Her expertise focuses on digital ecosystem models, audience targeting and measurement, and advertising measurement. She was recently selected by the IAB to conduct their Professional Development series on advertising effectiveness and targeting.

Prior to comScore, Anne served as Vice President of Strategic Insights at AOL where she successfully integrated sales strategy and research staff from multiple companies to form a cohesive marketing and research team.

Before AOL, she served in several positions at TACODA Inc. including Vice President of Data and Analysis, Vice President of Revenue Operations and Director of Sales. There she helped introduce behavioral targeting to the market and pioneered advanced analytical techniques to create success for clients such as Kraft, New York Times Digital, Cadbury, iVillage, Coca-Cola and General Mills.

She has also held sales, marketing and operations positions at 24/7 Real Media and Hearst New Media and Technology. She attended Barnard College of Columbia University.

Darren Huston
Corporate Vice President, Global Consumer and Online
Microsoft

Darren Huston is the Corporate Vice President of Microsoft’s Consumer & Online (C&O) organization. C&O is responsible for Microsoft’s global display and search advertising sales and marketing across Microsoft's consumer products including Windows, Windows phone, MSN, Windows Live, and Bing. C&O is represented by over 3,000 professionals in more than 40 countries around the world.

Darren spent three years prior to his current role as the President and Chief Executive Officer of Microsoft’s second-largest subsidiary, Microsoft Japan. He joined Microsoft in September 2003 as Corporate Vice President of the Small and Mid-Market Solutions & Partners Group in the United States.

Prior to joining Microsoft, Darren held senior leadership positions in major global companies. He was a Senior Vice President at Starbucks Coffee Company, in charge of acquisitions, alliances and new product development. Notably, he led the rollout of the Starbucks Card and Wi-Fi to Starbucks stores around the world as well as the acquisition, integration, and development of Tazo Tea Company and Hear Music. Before Starbucks, he was an executive in McKinsey & Company's marketing and strategy practices, working with senior business leaders across a variety of industries. Prior to his position at McKinsey, Darren was an economic advisor in the Canadian government, helping to negotiate the 1992 Earth Summit and the original global accords on climate change and biodiversity.

He has a bachelor's degree in economics from Trent University in Canada, a master’s degree in economics from the University of British Columbia, and master’s degree in business administration from Harvard University. Huston is also a graduate of the United World College in Trieste, Italy.

Anna Kassoway
Senior Vice President Global Marketing and Creative Services
Vibrant

As Senior Vice President of Global Marketing & Creative Solutions, Anna is responsible for the company's corporate brand positioning and customized product solutions for strategic partners. Overseeing the creative department, Anna provides Vibrant's custom online product solutions for clients including Unilever, Microsoft, IBM, AT&T and Best Buy.

Prior to joining Vibrant Anna was the Regional Media Director for Beyond Interactive, the interactive arm of Grey Worldwide. In this role she managed multi-million dollar global media campaigns.

Anna is an active member of the IAB, OPA, Advertising Women of NY, and the ABM.

Terence Kawaja
Chief Executive Officer
LUMA Partners

Terence Kawaja is a seasoned investment banker specializing in the media, communications and internet sectors. He has 20 years of experience advising clients ranging from industry leaders such as AOL, AT&T, Bell Canada, CBS, Clear Channel, Comcast and Cox to entrepreneurial growth companies. Terence has completed over 100 transactions totaling more than $300 billion in value.

At GCA Savvian, a leading boutique investment bank, he provides M&A and financing advisory services primarily to media companies. He is a recognized expert in the internet and media sectors and a frequent speaker at leading industry conferences. Prior to GCA Savvian, Terence was Global Head of Media M&A at Citigroup and CSFB as well as CFO of Raindance Communications.

He received an MBA from the Schulich School of Business, a JD from Osgoode Hall Law School and a BA in Economics from the University of Western Ontario.

Abbey Klaassen
Editor
Ad Age

Abbey Klaassen is the editor of Ad Age and responsible for the editorial operations of the world’s leading source of news, insights and analysis about the marketing and media industries. In addition to a weekly print publication, a daily web site and a collection of targeted newsletters, Ad Age also runs an Insights division of in-depth white papers and quarterly trends reports on creativity, mobile and in-store marketing, a DataCenter with decades of information on the top agencies, ad spenders and media companies, and a booming events business. She was previously Ad Age’s Digital Editor, covering everything from the corporate web giants, search marketing, social networking and digital media, always with an emphasis on their business models and impact on marketers. Since joining Ad Age in January 2005, Abbey has also covered cable TV, radio and out-of-home advertising. Prior to Ad Age, Abbey worked for MSP Communications in Minneapolis.

David Lang
President
Mindshare Entertainment

In this new world of marrying branded content, marketing and entertainment, David Lang has had success on all fronts — he’s won an Emmy award in television; named one of the “17 most influential and innovative” in earning Ad Age’s Media Maven award; and was a recipient of the Bronze Medal at the Cannes Lions International Advertising Festival.

As Head of Mindshare Entertainment in North America, David oversees all creative development & production, strategic marketing and deal making in the entertainment marketing arena. He also sits on Mindshare’s North American Leadership Group.

As a content strategist, David thrives on developing compelling, executable and economical branded concepts that can achieve a brand’s goals across different channels. As an experienced television executive producer, he understands the entire creative process and has extensive relationships with other writers, producers and directors. His experience as a marketer allows him to develop and sell strategically grounded cross-promotional campaigns to advertisers, increasing brand health & market share.

His most successful creation to date came when he brokered an unprecedented marketing partnership between Unilever and Sprint as he executive produced “In the Motherhood” — a multi-platform comedy series starring Jenny McCarthy, Leah Remini and Chelsea Handler. “In the Motherhood” — with over 21 million video views — has become the first-ever, web-based, branded entertainment project to cross over tthe to traditional broadcast television, as ABC recently optioned the property as a prime time, program in development.

Recently, David completed a handful of high profile projects, including Dove/Alicia Keys for MTV and Sprint’s “Create Your Hero” for NBC/Heroes. For Degree, he negotiated a ground breaking partnership with Fox’s Emmy-award winning show, “24”, where he helped create a new character that lived in the CTU world called, “The Rookie.” For this project, MSE created and produced 2 short films and 7 national commercials, while orchestrating and overseeing the multi-platform marketing campaign.

Other major projects include Dove’s groundbreaking “webisodes” starring Felicity Huffman & directed by Penny Marshall; a prime time special that was the centerpiece of a brand launch for Axe; and a 10-episode, multi-platform television series for American Express entitled, Trip of a Lifetime. In his three years at MSE, David and his team have produced over 20 projects for the agency’s major clients, including IBM, American Express, Unilever, Kimberly Clark and Sprint.

Before joining Mindshare Entertainment, he was Senior Vice President of Development and Production at Lorne Michaels’ Broadway Video, where he oversaw his group’s development of shows and the production process as show runner/executive producer.

Jeff Levick
President, Global Advertising and Strategy
AOL

As President of Global Advertising and Strategy at AOL, Jeff Levick is responsible for AOL's overall revenue strategy. This includes working with global agencies and advertisers to create brand experiences that take advantage of AOL's premium content and substantial worldwide audience, scaling AOL's advertising products and third-party ad network, Advertising.com, and offering advertisers unique consumer insights to help them better understand how consumers engage with them.

Jeff joined AOL in May 2009 from Google, where he served as Vice President, Industry Development and Marketing, Americas. In that role, he led marketing, industry advertising sales development, and global accounts for the 10 vertical industries covered by Google's America's Media Sales and Marketing Organization.

During his Google tenure, Jeff spent two years in London as Director of the European Vertical Markets Group and a member of Google's executive management team for Europe, the Middle East and Africa (EMEA). In that role, he was responsible for Google's pan-EMEA industry sales and strategy teams, which advised Google's largest global clients across 20+ countries and a range of industries, including financial services, retail, travel, entertainment, consumer goods, healthcare, technology and automotive. Prior to this, he also ran Google's Financial Services group in the U.S., where he was responsible for developing and managing Google's relationships with North American financial services companies and publishers.

Prior to joining Google in 2001, Jeff served as Senior Director of Strategic Alliances and General Counsel for ClearGauge, a leading online business-to-business marketing consultancy. Before that, he was Vice President of Business Development at an online business-to-business portal for independent retailers, and also worked as a corporate attorney at the international law firm of Katten Muchin Zavis Rosenman in Chicago.

A frequent lecturer on topics related to media, marketing and global advertising trends, he also serves on the Board of Directors of Church & Dwight, Board of Directors of the IAB and the Executive Board of the College of Communications at DePaul University. He holds a BA from New York University and a law degree from DePaul University in Chicago.

Scot McLernon
Chief Revenue Officer
YuMe

Scot McLernon brings over 15 years of interactive marketing experience to the YuMe team. He has built and led three successful web sales teams, including at CBS Marketwatch and CBS Interactive. Most recently, he was President of Upstream Group, Inc. where he developed Habitat–the industry’s only combined training and networking event for sellers. Scot was on the Board of Directors for the IAB for five years and co–founded the Bay Area Interactive Group (BIG) in 2004, which educates and helps network the Bay Area’s interactive marketing community.

Recognizing his accomplishments as an innovator and industry pioneer, Scot received the ad:tech Industry Achievement Award in 2007.

Wenda Harris Millard 
President and Chief Operating Officer
MediaLink

Wenda Harris Millard is President and Chief Operating Officer of MediaLink, a leading strategic advisory and representation firm that provides critical counsel and direction to the media, advertising and entertainment industries and to companies and investors that interact with those sectors.

Previously, she was Co-Chief Executive Officer and President, Media, Martha Stewart Living Omnimedia which she joined in July 2007 after serving on its Board of Directors. She oversaw MSLO’s media businesses, which include publishing, Internet and broadcasting.

Before MSLO, Wenda was Chief Sales Officer at Yahoo!, where she led the team that drove revenue from $700 million to over $6 billion in six years and established credibility for brand advertising industry-wide. Previously, she was Chief Internet Officer at Ziff Davis Media and was a founding member of the executive team at DoubleClick, where she served as Executive Vice President. She was President and Group Publisher of SRDS, Senior Vice President and Publisher of Family Circle and Executive Vice President/Group Publisher of Adweek, Mediaweek and Brandweek.

Her awards include the 2007 John A. Reisenbach Award for Distinguished Citizenship; the 2006 "Advertising Person of the Year" Silver Medal Award from the American Advertising Federation; the 2005 Matrix Award for "Women Who Change the World"; and Advertising Age’s "Digital Media Master." She was the subject of a profile by Tom Brokaw on NBC’s "Women to Watch" series.

Wenda is immediate past chair of the IAB and former president of the Advertising Club of New York. She has served on the Boards of the Advertising Council, the American Advertising Federation, the Advertising Education Foundation and others. Currently, she sits on the Boards of several emerging media companies, as well as on the Boards of the James Beard Foundation, Pop!Tech and Do Something. She served two terms as a Trustee of Trinity College in Hartford.

She holds an MBA from Harvard University and a BA from Trinity College.

Neal Mohan
Vice President, Product Management
Google

Neal Mohan is Vice President of Product Management, responsible for Google's suite of display products. Prior to Google, he was Senior Vice President of Strategy and Product Development at DoubleClick, building the company's strategic plan, leading the product management team in its execution, and growing the business rapidly.

Previously, Neal held various leadership positions at DoubleClick and NetGravity in technology development, business operations and client services. In this process he played a key role in pioneering and growing the digital marketing industry. He has also served in strategy and consulting roles at Microsoft and Accenture.

Neal has an MBA from the Stanford Graduate School of Business where he was an Arjay Miller Scholar. He also has a BS in electrical engineering from Stanford University.

David Moore
Chairman and Founder, Chief Executive Officer
24/7 Real Media, A WPP Company

David Moore is Chairman and Founder of 24/7 Real Media, Inc., a leading global digital marketing company that offers award winning ad serving, targeting, tracking and analytics platforms, along with powerful search marketing capabilities and a global alliance network of web sites. As Chairman of 24/7 Real Media, he focuses on strengthening the company’s industry position, strategic relationships, recruitment and business development. David also works closely with WPP Digital to support the development and implementation of WPP’s digital initiatives.

David has led 24/7 Real Media’s growth from start-up to its current position as a leader in digital marketing. He is a respected industry veteran with over 30 years experience in new media property development. Throughout his career, he has consistently distinguished himself as a pioneer and leader. When the bubble burst on the dotcom industry, taking his company with it, David was determined that his company would survive. He held true to his vision that if his company survived it would emerge stronger, with a larger market opportunity and fewer competitors. With a series of bold moves, he succeeded.

He is a compelling speaker and seasoned executive with expertise in all facets of the digital advertising industry. He currently serves as Chairman for the IAB and has been a member on the board since 2002. Throughout his career, he has held positions at companies such as Turner Broadcasting and Viacom. He Co-Founded Petry Interactive, which eventually became 24/7 Real Media.

David has served as a Director of Local Matters, Inc., a provider of Internet, voice and wireless technology solutions, since March 2004 and as Chairman since March 2006. He also serves on the board of Our Stage and Auditudes, both early stage Internet companies, the Board of Directors of the Advertising Education Foundation (AEF), and on the Board of Directors for Visible Technologies, an industry leading provider of social media monitoring and engagement solutions.

David can be reached at david.moore@247RealMedia.com.

Basem Nayfeh
Chief Technology Officer
AudienceScience

AudienceScience Chief Technology Officer Basem Nayfeh has spent much of his life at the forefront of technology innovation, and this is his passion; the power of audiences and how innovation is changing all of us, forever. Since receiving his PhD from Stanford, Basem has traveled the world studying people and their cultures – i.e. audiences and through his own personal photography and observations, he will address the constantly evolving relationship between consumers and technology, how each helps shape the other, and the power of audiences to dictate the future of digital media innovation.

Benjamin Palmer
Co-Founder and Chief Executive Officer
The Barbarian Group

Benjamin Palmer is a Co-Founder of The Barbarian Group, and has served as its Chief Executive Officer since the company’s founding in 2001. Over the eight years since the company’s founding, Benjamin has come to be one of the most respected voices in the world of interactive and digital advertising. He has been named one of Creativity’s 50 top creatives and one of Esquire’s ‘Best & Brightest’. Benjamin also sits on the board of the Art Director’s Club, and has served as jury chair for the Asia Pacific Advertising Festival (APAF).

Benjamin leads the creative and cultural vision of The Barbarian Group, overseeing creative as well as the company’s overall direction. He is integral to the spirit and spunk of the company, providing leadership since its inception. Benjamin has been intimately involved with the bulk of the company’s work since its founding, and continues to operate as a hands-on Chief Executive Officer, maintaining the integrity of the company’s creative output.

Additionally, as a Co-Founder he acts as a new business and client services executive for several clients.

In his capacity as Chief Executive Officer, Benjamin has lead The Barbarian Group to its position in the industry today – that of unparalleled creative quality and an uncanny ability to cut through the noise with consistently great and effective interactive communication. He has also been instrumental in fostering the shop’s sense of purpose, rebellion, mischief, innovation, results and growth. The Barbarian Group has been named Creativity’s Interactive Agency of the Year (2006) and Digital Company of the Year (2008), and was recently recognized as one of the world’s 50 most innovative companies by Fast Company.

The Barbarian Group is an award-winning digital marketing services company. Founded in 2001, The Barbarian Group is run by its founding partners Benjamin Palmer, Rick Webb and Keith Butters and is a subsidiary of Cheil Worldwide. They partner with the best brands, technology companies and content creators to help navigate the treacherous waters where advertising, user experience, technology and marketing merge to create some of the most successful work on the web.

Chuck Porter
Chairman
Crispin Porter + Bogusky

Chuck joined the Crispin Agency in 1988 as creative director and partner after a long career as an award-winning freelance copywriter. The agency was renamed Crispin & Porter, and within three years it had doubled in size and been named as one of the top 15 creative shops in the country.

Today, the agency has approximately 1,200 people, with offices in Miami, Boulder, Toronto, Los Angeles, London and Gothenberg, Sweden. CP+B's clients include Microsoft, Burger King, Coke, Best Buy, Kraft, Gap, Domino's, and American Express. The agency has been profiled in the New York Times, the Wall Street Journal, BusinessWeek, Forbes, and Fast Company. In 2009, CP+B was named Agency of the Year by Advertising Age, Adweek and Creativity magazine, and this year Advertising Age selected CP+B as Agency of the Decade.

In addition to his role at CP+B, Chuck is chief strategist for MDC Partners, CP+B's parent company. At MDC, Chuck identifies potential acquisitions and serves as a consultant to member agencies.

Chuck is a past co-chairman and current board member of Advertising Week in New York-North America's preeminent communications industry event. He's also the current chairman of The American Association of Advertising Agencies. Along with Martha Stewart and Michael Dell, he was named one of Inc. magazine's "Entrepreneurs We Love."

Chuck grew up in Minneapolis and graduated from the Journalism School at the University of Minnesota.

Rob Rasko
Chief Operating Officer and President
CPX Interactive

Rob Rasko has been President and Chief Operating Officer of CPX Interactive since 2008, having started with the company two years earlier as Chief Financial Officer. Rob began his career helping companies like Oppenheimer and AIG offer their clients advice on cash management, retirement plans, and personal and corporate investments. In 2002, he switched gears and became a principal at a digital marketing agency driving growth through sales and marketing. In his own time he has dedicated himself to writing Internet advertising public policy, as well as overseeing its implementation. He currently sits on the USA IAB’s International Steering Committee and the Networks and Exchanges Steering Committee.

Charlie Rose
Journalist

Emmy award-winning journalist Charlie Rose has been praised as "one of America's premier interviewers." He is the host of "Charlie Rose," the nightly PBS program that engages America's best thinkers, writers, politicians, athletes, entertainers, business leaders, scientists and other newsmakers. USA Today calls "Charlie Rose," "TV's most addictive talk show." New York Newsday says, "Charlie's show is the place to get engaging, literate conversation…Bluntly, he is the best interviewer around today."

Charlie Rose is unique. The round oak table, perhaps the most recognized table on television, and the black backdrop provides an intimate atmosphere for showcasing smart conversation. Journalist Morley Safer, of CBS' "60 Minutes," calls the program "the last refuge of intelligent conversation on television."

"Charlie Rose brings a Southern civility to the most intelligent tete-a-tetes on TV…his table has become an island where savvy channel-surfers put ashore each weeknight…an essential gloss on the media, politics, sports and culture." (Esquire)

Guests on the show include major international political figures and a mixture of renowned personalities from literature, theatre, film, dance, fashion, sports, science, medicine, and business. Guests have ranged from international statesmen Nelson Mandela and Mikhail Gorbachev to Nobel laureates Toni Morrison, Seamus Heaney to leaders in business like Bill Gates and Andy Grove. In the artistic arena, Rose's guests range from actors Tom Hanks and Julia Roberts to musicians Bruce Springsteen and Yo-Yo Ma. His program serves as a window on cultural areas rarely seen on TV like architecture, painting, photography and classical music. "Cheers -- and a dozen red long-stems to Charlie Rose…His varied guests…and disarming interview style frequently make for fascinating viewing." (TV Guide)

"Charlie Rose Special Edition" presents hour-long profiles on such prominent entertainers as Meryl Streep and Garth Brooks, as well as weeklong specials on the cutting edge of science like the Human Genome Project.

Drawn from major exhibits at distinguished museums, his series called Great Masters takes an in-depth look at an artist's biography, as well as the artist's visual presentations of their art. All specials are produced by Charlierose.com, Inc. which also presents other programs in multi-media formats.

Charlie is also a correspondent for "60 Minutes II," the CBS news magazine program seen on the CBS television network Wednesdays at 9 PM. He is known for his major profiles on Bill Gates, and President Clinton at the end of the Millennium, Hollywood stars such as Warren Beatty, Jodie Foster, and Madonna, interesting sports figures like Pete Sampras and George Steinbrenner, and cutting-edge subjects like Lou Gehrig's disease, suicide, and gene therapy.

He was born in Henderson, North Carolina and graduated from Duke University with an AB in history and a JD from the school of Law. He is also a member of the Council on Foreign Relations and has received honorary doctorates of law from C.W. Post College and the University of North Carolina at Pembroke. He is the recipient of the George Peabody Broadcasting Award, the Emmy Award and The CableACE Award. This year he accepted the Futrell Award, an award given to Duke University alumni who have demonstrated excellence in communications. The Charlotte World Affairs Council also honored him as the world citizen for the year 2000.

He is a popular speaker on a wide variety of subjects at college campuses around the country and is a frequent moderator of technology conferences in the United States.

Randall Rothenberg
President and Chief Executive Officer
Interactive Advertising Bureau

Randall Rothenberg is the President and Chief Executive Officer of the Interactive Advertising Bureau, the trade association for interactive marketing in the United States. The IAB represents over 460 leading interactive companies; members are responsible for selling over 86 percent of online advertising in the U.S. On behalf of its members, the IAB evaluates and recommends standards and practices, conducts effectiveness research and educates marketers, media, and advertising companies about interactive marketing.

Before assuming leadership of the IAB in 2007, he was the Senior Director of Intellectual Capital of Booz Allen Hamilton, the international strategy and technology consulting firm, where he oversaw business development, knowledge management, and thought leadership activities, and directed the award-winning quarterly business magazine strategy+business, Strategy+Business Books, www.strategy-business.com, and other electronic and print publications published by Booz Allen for senior business executives. Previously, he served as the firm's chief marketing officer.

Prior to Booz Allen, Randall spent six years at The New York Times, where he was the technology editor and politics editor of the Sunday magazine, the daily advertising columnist, and a media and marketing reporter. He is the author of Where the Suckers Moon: An Advertising Story (Alfred A. Knopf, 1994), a critically-acclaimed chronicle of the birth, evolution and death of a single advertising campaign.

Barry Salzman
Managing Director, Media and Platforms, Americas
Google

Barry Salzman joined Google in January 2010 in a homecoming of sorts. Part of his current mandate includes Google’s DoubleClick businesses, and Barry was a member of DoubleClick’s first executive team from 1997-2002. Today he runs sales for Google’s rapidly growing display advertising business for the Americas, including YouTube, the Google Display Network, monetization partnerships with leading publishers and DoubleClick’s publisher, advertiser and ad exchange technology platforms.

Barry has an MBA from Harvard Business School and started his career with McKinsey & Company. In early 1997 he joined DoubleClick as President of its global media business. He led the initiative to turn the US online advertising business into a global leader, launching the company’s international operations in 23 countries.

After leaving DoubleClick in 2002, he spent several years pursuing his passion for photography professionally shooting for Vanity Fair magazine, before returning to the world of digital media.

Sheryl Sandberg
Chief Operating Officer
Facebook

Sheryl Sandberg is Chief Operating Officer at Facebook. She oversees the firm's business operations including sales, marketing, business development, human resources, public policy and communications. Prior to Facebook, Sheryl was Vice President of Global Online Sales and Operations at Google, where she built and managed the online sales channels for advertising and publishing and operations for consumer products worldwide. She was also instrumental in launching Google.org, Google’s philanthropic arm. Before Google, Sheryl served as Chief of Staff for the United States Treasury Department under President Bill Clinton where she helped lead the Treasury’s work on forgiving debt in the developing world. Earlier, she was a management consultant with McKinsey & Company and an economist with the World Bank. Sheryl received a BA summa cum laude in Economics from Harvard University and was awarded the John H. Williams Prize for the top graduating student in economics. She received an MBA with highest distinction from the Harvard Business School. Sheryl serves on the boards of The Walt Disney Company, Starbucks, The Brookings Institution and V-Day. Sheryl was named as one of the 50 Most Powerful Women in Business by Fortune and one of the 50 Women to Watch by The Wall Street Journal.

Ian Schafer
Chief Executive Officer
Deep Focus

Ian Schafer, Chief Executive Officer and Founder of Deep Focus, has redefined the way brands and entertainment properties are marketed online, and actively promotes the idea that “interactive” is not just a medium—it’s a philosophy. Deep Focus, OMMA Magazine's 2007 Media Planning & Buying Agency of the Year and winner of a 2007 Cannes Promo Lion, is a full-service, thought-leading interactive marketing agency and consultancy that boasts a client roster that includes some of the most recognizable names in entertainment, lifestyle and CPG brands, including HBO, Glaceau, TruTV, MSG, Comedy Central, Estee Lauder, Picturehouse, CBS, Nike and Bacardi USA.

Under Ian’s guidance, the agency has consistently crafted innovative, creative campaigns and promotions that are not only industry firsts, but raise the bar for the entire interactive industry worldwide. Deep Focus has been responsible for many memorable, award-winning campaigns over the years, and in addition to being named by AdAge as one of 2007’s hottest indie interactive agencies, was most recently the recipient of a 2007 IAC award and two 2007 Webby Awards, including one for People’s Choice.

Most recently tapped as an AdAge 2007 Media Maven, Ian is considered by many as the foremost expert in interactive marketing and social media solutions, and has been featured in a number of outlets including The New York Times, The Wall Street Journal, Advertising Age, Adweek, New York Magazine, Variety, CNN and The Hollywood Reporter.

Ian is a graduate of The George Washington University and currently resides in New York City.

Mike Seiman
Chief Executive Officer and Founder
CPX Interactive

Mike Seiman began what can be traced back as the earliest incarnation of CPX Interactive while still a freshman at Hofstra University. It was then that he began creating content-based web sites and generating revenue by selling advertising and optimizing campaigns on those sites. By the time he graduated with a BS in Computer Science in 2001, he had already leveraged his keen understanding of online advertising and his network of publishing relationships to create BUDS Inc., CPX's parent company. Mike Seiman's unique vision for the future of online advertising continues to drive the day-to-day business of CPX Interactive.

Tina Sharkey
Chairman and Global President
BabyCenter LLC

Tina Sharkey, Chairman and Global President of BabyCenter LLC, is a pioneer in the development of leading consumer media brands and new media applications that bring value to consumers’ lives. Tina has more than 20 years of experience in the evolution of new media, ranging from the introduction of HDTV in 1986 to the forefront of Web 2.0 today. She has been featured as a Top Leader in Technology by Businessweek, Fast Company, USA Today and Advertising Age and currently serves on the boards of the IAB and Ad-tech. Joining in January 2007, Tina now leads BabyCenter LLC the Web’s #1 global interactive parenting brand, reaching 78% of new and expecting moms online in the United States, and reaching 16 million parents monthly across 21 markets worldwide. Recognized by Advertising Age’s 2008 Digital A-List, BabyCenter is the established leader in providing mom insights and innovative interactive marketing solutions to the world’s leading brands.

Prior to joining BabyCenter, Tina worked at America Online, Inc., where she led AOL’s social networking initiatives, including the AIM (Instant Messenger) and Social Media groups. Tina also led AOL’s network programming and directed the transformation of AOL.com into an open online destination. Before AOL, she served as Group President of Sesame Workshop's Online Services and prior as co-founder and Chief Community Architect of iVillage.com. Prior to iVillage, Tina collaborated with Barry Diller on a new home shopping channel, Q2, a division of QVC, helped launch the Adobe Acrobat and New York 1 brands, and has managed corporate brand strategies for Time Warner, QVC and Sony.

Tina is a Henry Crown Fellow at the Aspen Institute and a founding board member of Baby Buggy, a non-profit organization dedicated to helping New York City's families in need. She graduated from the University of Pennsylvania and lives in the San Francisco Bay Area with her husband and two sons.

Amiad Solomon
President and Founder
Peer39

Amiad Solomon is the President and Founder of Peer39. Together with Peer39 scientists, research and development and marketing groups, he developed the core patents covering Peer39's unique semantic analysis technology and business practices. Prior to founding Peer39, he was a sales and business development executive at IDX (acquired by GE). Recognized as one of the world's leading experts on the application of semantic technology to next-generation online advertising, Amiad serves on the Content Board of Directors for the Software Information Industry Association and is a sought-after speaker on advertising, product innovation and start-ups.

Radha Subramanyam
Vice President, Head of Corporate and Media Research
Yahoo!

Radha Subramanyam is Vice President, head of Corporate and Media Research for Yahoo! She oversees global research teams in areas as varied as Consumer Insights, Brand Research, Ad Sales/B2B Research and Audience Development. She spends much of her time on thought leadership efforts for Yahoo! as well as the industry, focusing on how media forms and consumer tastes are evolving and how advertising and measurement need to evolve in this shifting landscape. Prior to joining Yahoo! in 2008, she spent several years at MTV Networks overseeing strategic research and planning for a range of television channels and digital properties. She began her Media research career at NBC Universal.

Radha is a widely published and award winning researcher who was a 2008 finalist for the ARF’s Great Mind Award. She was also awarded the 2006 CTAM Research Case Study Award for a study of “Contemporary Teen Sexual Culture.” In a past life Radha served in the faculty of the Tisch School of the Arts at New York University and at Vassar College.

Radha earned a PhD in Radio, Television, and Film from Northwestern University.

Todd Teresi
Chief Revenue Officer
Quantcast

Todd Teresi joined Quantcast in September 2008 as Chief Revenue Officer. He is responsible for Quantcast's business development, client services and operations activities, focusing on connecting advertisers and publishers through addressable media solutions. These solutions include Quantcast’s revolutionary direct measurement products, Quantcast Publisher and Quantcast Marketer, along with the recently announced Quantcast Media Program, that provides advertisers with new ways to evaluate their key customer profiles against the entire U.S. Internet population, so they can target meaningful audiences numbering in the millions, even tens of millions, with relevant advertising. Quantcast measures and organizes the world’s audiences in real-time and connects the marketplace so that advertisers can buy and media companies can sell the people who matter most to them.

Todd joined Quantcast after nearly 10 years at Yahoo! as Senior Vice President of Yahoo!'s Publisher Network across both Search and Display advertising. He contributed to the development of many of the company's highly innovative advertising, publisher network, and targeting capabilities, and helped drive strategic acquisitions, global advertising operations and new business models.

As COO, John is responsible for corporate development and strategic partnerships. John has extensive experience with transformative advertising businesses, having developed cross-platform advertising deals for AOL Time Warner and subsequently working to transform AOL into a scalable media sales business. As Vice President of AOL's AIM messaging group, John launched innovative rich-media advertising products, led business development, and managed AIM's developer program, with a focus on growing the reach, engagement and monetization of the leading U.S. instant messaging service with over 30 million users. John holds a J.D. from New York University.

Lisa Utzschneider
Vice President of Global Advertising Sales
Amazon.com

Lisa Utzschneider leads Amazon’s display advertising efforts as Vice President of Global Advertising Sales. Lisa joined Amazon.com in September 2008, assuming ad sales and operations responsibilities for a range of Amazon owned and operated websites, including Amazon, IMDB and DPReview. In this role, Lisa leads the product development and sales strategies for advertising solutions across the Amazon portfolio. Prior to Amazon, Lisa spent 10 years at Microsoft leading a variety of advertising initiatives in product development, sales strategy, and online industry standards capacities. Her most recent position at Microsoft was General Manager of Sales and Account Services Group.

Lisa holds a Bachelor of Arts degree from Bates College and a Master of Public Administration degree from New York University.

Lisa Valentino
Vice President, Digital Media and Mobile Ad Sales
ESPN

Lisa Valentino is the Vice President, Digital and Mobile Advertising Sales, ESPN Customer Marketing and Sales. In this role she oversees and manages digital and mobile ad sales revenue for the company.  Valentino works across the ESPN organization to define the company’s digital and mobile priorities, focusing on those initiatives that differentiate ESPN in the marketplace.  She and her team set the strategic direction for the digital and mobile business and work in conjunction with ESPN’s sales team to lead the company’s multi-media and digital sales efforts.  She joined the company in June, 2006.

Lisa joined ESPN from Yahoo! Inc., where she held several different positions, eventually as a Sales Director at Yahoo! Sports sales, where she oversaw the East and Central regions of the country.  Prior to Yahoo! she was a media buyer at Televest, where she worked on the Procter & Gamble account.

Lisa was graduated from Lafayette College in Pennsylvania in 1996 and received a BA in English and Art History.

Matt VanDyke
Director, U.S. Marketing Communications
Ford Motor Company

Matt VanDyke is director of U.S. Marketing Communications for Ford and Lincoln, responsible for advertising and consumer communications.

With Ford since 2008, he has led marketing efforts in traditional and non-traditional arenas, including print, TV, and radio as well as the erupting digital space.

“We are placing more emphasis on non-traditional elements – experiential, digital, vehicle road tours – because where people live and become brand aware is fragmented,” says Matt.

Recent campaigns include the award-winning Fiesta Movement, which put 100 social-media savvy “agents” in pre-launch Ford Fiestas so they could share their drive experiences online, as well as the unconventional Facebook introduction of the all-new 2011 Ford Explorer.

Yossi Vardi
Entrepreneur

One of Israel’s early entrepreneurs, for 40 years Yossi Vardi co-founded, led and helped build over 70 high-tech companies, among them Tekem (1969), one of Israel’s first software houses; Israel Chemicals, Alon Energy, Granite Hacarmel, International Technologies Lasers and more.

Yossi co-pioneered instant messaging, as founding investor and chairman of Mirabilis Ltd, the creator of ICQ, which sold to AOL.

He has served on the boards of numerous state and private corporations including Bezeq, Israel Electric, Amdocs, Blackberry Ventures and Bank Israel, and was advisor to the Chief Executive Officers of AOL, Amazon, Allied Signal, Siemens Albis. He also advised the World Bank UNDP.

His extensive government and public career included roles as Director General, Ministry of Development and Ministry of Energy; and Chairman, Israel National Oil Company as well as Chairman Emeritus of the Jerusalem Foundation. Yossi participated in the peace talks with Egypt, Palestine, Jordan and Syria (leading the negations on economic cooperation).

Yossi has received many awards, including the Prime Minister Award for Life Achievement in the High Tech area (twice).

Barry Wacksman
Executive Vice President, Chief Growth Officer
R/GA

As Chief Growth Officer, Barry Wacksman helps define the overall strategy and vision of the agency, He is responsible for agency business development and helps shape industry thought leadership. Since joining R/GA in 1999, the agency has grown organically from under 50 employees to over 700 staff across three offices globally. Under his leadership, R/GA has won accounts with some of the world’s top brands, like Nike, Verizon, L’Oréal, and Walmart. Barry’s articles have been published in a wide variety of industry publications, and he has presented on topics pertaining to the digital age at major conferences and events around the world.

Prior to joining R/GA, Barry was at Ammirati Puris Lintas (APL) Digital, the interactive marketing unit of global advertising network Ammirati Puris Lintas. At APL Digital, he managed the global digital accounts of Compaq, Iridium, and LEGO, as well as business development.

Barry serves on the Board of directors of the Advertising Education Forum (AEF) and the Miami Ad School. He graduated from Ohio State University with a BA in philosophy and was a PhD candidate in philosophy at Syracuse University.

Craig Weinberg
Mobile Strategy Manager
MediaVest USA

As Mobile Strategy Manager at MediaVest, Craig Weinberg oversees the innovative mobile communications strategy and provides direction on holistic digital communications integration to maximize North American mobile investments for P&G.

Prior to joining MediaVest in March 2010, Craig worked at Sony Music Entertainment for four years, where he held multiple digital roles, most recently as the Mobile Marketing & Mobile Sales Analyst. His achievements include orchestrating the launch of numerous iconic recording artists mobile music catalogues through mobile distribution channels such as ring tones, ringbacks and short-form music videos, and spearheading the development and launch of Sony’s first-ever and largest Artist Mobile Web Optimized Site, m.michaeljackson.com. Earlier in his career, Craig worked at E-Auction Warehouse, where he managed the company’s portfolio of online accounts.

Craig has dual bachelors’ degrees: A BA in History from Columbia University and a BA in Jewish Philosophy from the Jewish Theological Seminary.