Speakers
Keynote Presenters:
Seth Godin
Godin is author of seven books that have been bestsellers around the world and changed the way people think about marketing, change and work. Permission Marketing was an Amazon.com Top 100 bestseller for a year, a Fortune Best Business Book and it spent four months on the Business Week bestseller list. It also appeared on the New York Times business book bestseller list.
Unleashing the Ideavirus is the most popular ebook ever written. More than 1,000,000 people downloaded the digital version of this book about how ideas spread. Featured in USA Today, The New York Times, The Industry Standard and Wired Online, Ideavirus hit #4 on the Amazon Japan bestseller list, and #5 in the USA.
The Big Red Fez, Godin's take on web design, was the #1 ebook (worldwide) on Amazon for almost a year before it was published in paperback in 2002. The Miami Herald called it one of the best business books of the year.
Survival is Not Enough has made bestseller lists in Germany, the UK and the United States. With a foreword by Charles Darwin, this breakthrough book redefines what change means to anyone who works for a living. Tom Peters called it a, "landmark." The book was first excerpted in Fast Company, where Godin is a contributing editor.
His latest book, Purple Cow, was a New York Times and Wall Street Journal bestseller. It's all about how companies can transform themselves by becoming remarkable.
Seth is a renowned speaker as well. He was recently chosen as one of 21 Speakers for the Next Century by Successful Meetings and is consistently rated among the very best speakers by the audiences he addresses.
Seth was founder and CEO of Yoyodyne, the industry's leading interactive direct marketing company, which Yahoo! acquired in late 1998.
He holds an MBA from Stanford, and was called "the Ultimate Entrepreneur for the Information Age" by Business Week.
John D. Hayes
In this role, he has contributed to the launch of over 200 new products in 10 years and continues to be a thought leader and market mover in a constantly changing marketplace. He has led the American Express organization in the constant focus on the customer. He is the "Customer Champion" for the company and continues to oversee all global market communications and market research functions. John also oversees the American Express Publishing Group and the recruitment of influencers for the company that are part of both the company's marketing plans and the development of marketing strategies.
Prior to joining American Express, John spent over 20 years in the brand and advertising industry. He was president of Lowe & Partners and also held senior positions at Ammirati & Puris and Saatchi & Saatchi Compton.
John received a BA in Marketing and Communications from Seton Hall University.
John is based in New York.
Charlie Rose
Charlie Rose is unique. The round oak table, perhaps the most recognized table on television, and the black backdrop provides an intimate atmosphere for showcasing smart conversation. Journalist Morley Safer, of CBS' 60 Minutes, calls the program "the last refuge of intelligent conversation on television."
"Charlie Rose brings a Southern civility to the most intelligent tete-a-tetes on TV...his table has become an island where savvy channel-surfers put ashore each weeknight...an essential gloss on the media, politics, sports and culture." (Esquire)
Guests on the show include major international political figures and a mixture of renowned personalities from literature, theatre, film, dance, fashion, sports, science, medicine, and business. Guests have ranged from international statesmen Nelson Mandela and Mikhail Gorbachev to Nobel laureates Toni Morrison, Seamus Heaney to leaders in business like Bill Gates and Andy Grove. In the artistic arena, Rose's guests range from actors Tom Hanks and Julia Roberts to musicians Bruce Springsteen and Yo-Yo Ma. His program serves as a window on cultural areas rarely seen on TV like architecture, painting, photography and classical music. "Cheers - and a dozen red long-stems to Charlie Rose?His varied guests?and disarming interview style frequently make for fascinating viewing." (TV Guide)
Charlie Rose Special Edition presents hour-long profiles on such prominent entertainers as Meryl Streep and Garth Brooks, as well as weeklong specials on the cutting edge of science like the Human Genome Project.
Drawn from major exhibits at distinguished museums, his series called Great Masters takes an in-depth look at an artist's biography, as well as the artist's visual presentations of their art. All specials are produced by Charlierose.com, Inc. which also presents other programs in multi-media formats.
Rose is also a correspondent for 60 Minutes II, the CBS news magazine program seen on the CBS television network Wednesdays at 9 PM. He is known for his major profiles on Bill Gates, and President Clinton at the end of the Millennium, Hollywood stars such as Warren Beatty, Jodie Foster, and Madonna, interesting sports figures like Pete Sampras and George Steinbrenner, and cutting-edge subjects like Lou Gehrig's disease, suicide, and gene therapy.
Charlie Rose was born in Henderson, North Carolina and graduated from Duke University with an AB in history and a JD from the school of Law. He is also a member of the Council on Foreign Relations and has received honorary doctorates of law from C.W. Post College and the University of North Carolina at Pembroke. He is the recipient of the George Peabody Broadcasting Award, the Emmy Award and The CableACE Award. This year he accepted the Futrell Award, an award given to Duke University alumni who have demonstrated excellence in communications. The Charlotte World Affairs Council also honored him as the world citizen for the year 2000.
He is a popular speaker on a wide variety of subjects at college campuses around the country and is a frequent moderator of technology conferences in the United States.
More praise for Charlie Rose
The best late-night talk show...Rose has presence, is warm, engaging, and the cameras love him. The crème de la crème in the late-night world of television discourse.
New York Newsday
A well-produced hour that can move onto a late-breaking subject.
The New York Times
Those who like tabloid journalism and celebrity gabfests will always have plenty of television junk food to gorge on. Those who don't have had a problem - at least until now. Charlie Rose is the most intelligent talk show on television.
Women's Wear Daily
I am convinced Charlie could draw a fascinating interview from a stone.
Liz Smith
Rarely on television can you find intelligent, sustained conversation between grown-ups about subjects that are genuinely interesting. Charlie Rose is an exception.
Gannett News Service
Imagine Sheriff Andy Taylor in black tie, chatting with newsmakers and celebs. [Rose] combines big-city polish with down-home hospitality to make a captivating host.
Associated Press
With Rose, there are no boundaries, other than the extent of his own craving for information, education and stimulation.
Daily Variety
Additional Speakers:
Magid Abraham, PhD
Before founding Paragren, Dr. Abraham was president and COO of Information Resources, Inc., a major international research company, which he led through a period of rapid growth in revenues, market share and profit. Throughout his IRI career, Dr. Abraham was a prolific innovator who designed a number of pioneering marketing applications that became standards of CPG marketing practice.
Dr. Abraham is a widely recognized expert on consumer modeling and decision support systems. He has authored several articles in the Harvard Business Review and Marketing Science. He has received the Paul Green award by the American Marketing Association (AMA) for the "best article that shows or demonstrates the most potential to contribute to the practice of marketing research and research in marketing," and the AMA's William F. O'Dell Award for an article "that has made the most significant long-term contribution to the marketing discipline." Dr. Abraham has given numerous speeches on marketing subjects in various industry conferences and forums.
Dr. Abraham received a Ph.D. in Operations Research and an M.B.A. from MIT. He also holds an Engineering degree from the Ecole Polytechnique, France's premier science and engineering school.
Tim Armstrong
Tim joined Google from Snowball.com as that company's vice president of Sales and Strategic Partnerships. Prior to his role at Snowball.com, Tim served as director of Integrated Sales & Marketing at Starwave's and Disney's ABC/ESPN Internet Ventures working across the companies Internet, TV, radio, and print properties. He started his career by co-founding and running a newspaper based in Boston, MA, before joining IDG to launch their first consumer Internet magazine, I-Way.
Tim has been named one of the top "100 People to Know" for global media by Media Magazine and was awarded a Media Maven Award by Advertising Age in 2004. He sits on the boards of the Interactive Advertising Bureau (IAB), KnowledgeStorm Inc., and the Ad Council. Tim is a graduate of Connecticut College with a double major in Economics and Sociology.
Sarah Baehr
Formerly a Partner and Group Planning Director of OgilvyOne Worldwide, she was responsible for all online and direct media planning and execution for IBM. Additionally, Sarah led the international digital media efforts for American Express and oversaw the domestic online media planning for Kimberly Clark, NY Times Digital and AIG, among others. Previously, she was in client services at Blue Marble, an interactive advertising agency, managing various Procter & Gamble brands and before then with Williams Television Time, a direct response television buying firm.
Sarah is a native of Southern California and a graduate of the University of Southern California. She is active in the New York digital community sitting on a number of advisory boards as well as the board of directors of 212NYC.org, the NY-based online, advertising club and the Digital Marketing committee of the AAAA's.
Ron Belanger
Prior to joining Yahoo! Search Marketing, Belanger was Vice President of Search and Affiliate Marketing at Carat Interactive (now Carat Fusion). There, he grew the nascent search practice of three employees into one of the largest services of the agency.
Belanger is a noted expert in the field of search marketing, with a passion for the topic of search and branding. He is a sought after speaker, with appearances including Ad:Tech, Search Engine Strategies, OMMA, Search Insider Summit, MIXX, iMedia Summits, DMA Annual, and many other top industry events. His thoughts and opinions have been featured in publications such as the Wall Street Journal, Businessweek, USA Today, San Jose Mercury News, Adweek, AdAge, DM News and several other publications. Belanger is co-chair of the IAB Search Committe, a member of Search Engine Strategies Advisory Board, and a member of the Board of Advisors of SEMPO.
Belanger earned his Bachelor of Arts from Clark University and did graduate work at the McCallum Graduate School of Business at Bentley College.
Manish Bhatia
Prior to this, Mr. Bhatia was the Executive Vice President of Global Operations and U.S. Sales for Nielsen//NetRatings. Before that, Mr. Bhatia was the Senior Vice President of Product Marketing and Business Development for Nielsen//NetRatings.
At NetRatings, Mr. Bhatia managed the growth of the company's global product portfolio and more recently the sales and client service activities for the US market.
Prior to joining NetRatings, Mr. Bhatia worked at Nielsen Media Research where he was responsible for the development and launch of Internet audience measurement services and doing pioneering research on Internet/TV convergence.
Mr. Bhatia is considered an early pioneer of Internet media research and was named a "Digital Media Master" by Advertising Age.
Mr. Bhatia holds an MBA with an emphasis in Computer Information Systems from Baruch College, CUNY and a Masters in Economics from Panjab University in Chandigarh, India.
Sam Bloom
Eric Bloomfield
Brad Brinegar
Brad joined McKinney in 2002. Since then, McKinney has become known as an innovator in communications integration for its work on such prominent brands as Audi, Travelocity, Sony Electronics, The NASDAQ Stock Market and Qwest Communications.
In 2006, Advertising Age named McKinney one of the nine best "full-service" agencies in America. They wrote, "Marketers curious enough to take a peek under McKinney's hood would find an agency uniquely suited to survive - and thrive - in a digital world," citing McKinney's "smart account team structure, which keeps its interactive experts and media and connection planners close to its offline people."
Creativity Magazine named McKinney's launch of the Audi A3, The Art of the Heist, 2005 U.S. Campaign of the Year and one of the "10 Best Interactive Campaigns of the Past 20 Years." It was the most broadly awarded U.S. campaign of 2005, winning at the EFFIE Awards, The Cannes Festival, The One Show, The Andy Awards, The AAAA's Jay Chiat Planning Awards, The Yahoo! Creative Summit and the Interactive Advertising Bureau's MIXX Awards. McKinney dominates at the EFFIEs, the American Marketing Association's recognition of communications-driven results, ranking fifth in the nation in 2006-7.
Brad is on the Board of Directors of the American Association of Advertising Agencies and is a regular speaker at AAAA and ANA conferences. He serves as Vice Chairman of The Hill Center in Durham and Co-Chairman of The Durham Roundtable Committee on Crime. He is also a member of The 50 Group in the Triangle and The Economic Club of Chicago.
He was a cultural anthropology/philosophy major at Dartmouth, where he rowed on the varsity crew team and edited the college's humor magazine. He also has an MBA in finance from Columbia University. He, his wife and their two sons live in Durham, NC.
Matthew Carr
Display Product Marketing, Microsoft Digital Advertising Solutions
Microsoft Corporation
Matt has also led monetization for Windows Live Communication Services, spanning Windows Live Hotmail, Messenger, Spaces, Mobile and emerging products. He also drove planning for MSFT's investments in consumer VOIP and the company's broader communications strategy. Previously, Matt headed up online marketing and media buying for GreaterGood.com, an online affiliate shopping network.
Matt holds a Masters in Business Administration from the University of Washington and a Bachelor of Arts from Georgetown University. When he's not thinking about digital advertising, Matt enjoys playing music, gardening, skiing and spending time in Seattle with his wife and son and daughter.
Jonathan Carson
Jonathan is a leading thinker on the concept of word of mouth marketing. He is a co-founder and director of the Word of Mouth Marketing Association, a highly successful industry group. Jonathan co-authored a chapter about the effect of the Internet on corporate governance for a Euromoney/Institutional Investor textbook with Jim Felton, the Central Michigan University professor whose Journal of Finance paper proved that the Enron scandal was first leaked on the Yahoo stock message boards. He is a frequent speaker on advertising and media issues to educational and industry groups, including Harvard Business School, Carnegie Mellon, The Conference Board, and ESOMAR, and has given special counsel to major political and military leaders. Jonathan is frequently quoted in the media, and has been interviewed by numerous outlets, including The New York Times, the Wall Street Journal, The Economist, NPR, CBS News, and MTV.
Prior to BuzzMetrics, Jonathan founded Intercities, an interactive consulting firm that worked with clients that included Intel, Disney, NIH, Cendant and the state of Arizona. He also co-founded Outer Sound, an award-winning music Web site that he successfully sold to a music industry software company. Previously, Jonathan worked as a lead researcher for the Georgetown University Center for Business-Government Relations, where he led a two-year project to develop a new loan loss reserve model for the World Bank, and the first financial modeling project on the Warsaw Stock Exchange, commissioned by the Polish government.
Jonathan graduated from the McDonough School of Business at Georgetown University.
Alan Chapell
After his tenure at Jupiter, Chapell helped productize DoubleClick's research product suite. He focused on DoubleClick's Advertising Effectiveness products, which measured the brand impact of online advertising. Chapell also worked with email marketing firms Yesmail, a division of infoUSA and Cheetahmail, now a division of Experian, where he worked as an evangelist of email marketing, and helped clients with issues of privacy and deliverability.
Chapell founded Chapell & Associates in October of 2003. Since then, he has helped dozens of organizations increase the transparency of their business practices. Chapell & Associates has been instrumental in the development of emerging best practice standards for online marketing and media.
Chapell is widely recognized as a thought leader on issues of privacy, consumer perception and interactive media and marketing. He is a regular contributor to the iMedia Connection, the DMNews and the International Association of Privacy Professionals Privacy Officer Advisor.
Chapell is a member of the DMA's Interactive Marketing Advisory Board, co-chair of the NYC chapter of the IAPP, and co-chair of the Mobile Marketing Association's Privacy and Preferences Committee. Chapell is also a popular columnist, and his work appears regularly in iMedia Connection, the DMNews, and the International Association of Privacy Professionals? The Privacy Advisor. Chapell is also an oft-requested speaker at industry events such as the iMedia Summits, Gartner events, Mediapost OMMA events and IAPP Conferences.
Chapell graduated from the University of Connecticut and Fordham University School of Law, and is a member of the New York bar. He is a research fellow on the Ponemon Institute's Responsible Information Management Council, and is the New York Chapter Chairman of the International Association of Privacy Professionals and is a Certified Information Privacy Professional.
Andrew Chen
Prior to joining as MDV, Andrew was director of product marketing at Revenue Science, where he co-founded the ad network business and was instrumental in growing the network to thousands of websites with over 5 billion ads served per month. He also led teams to handle the company's initiatives around MySpace and Yahoo, two of Revenue Science's most strategic partners. In addition, Andrew played key roles in winning the company's initial brand advertising clients, which now include dozens of top-tier publishers including America Online, InterActiveCorp, ESPN, Washington Post, among others.
Prior to Revenue Science, Andrew worked at MDV's Seattle office, conducting due diligence for investment opportunities in enterprise software, consumer internet, and life sciences. Andrew came to MDV after serving in software engineering roles at Cobalt Group, a lead generation and eCommerce platform for over 12,000 properties in the automotive vertical.
When time allows, Andrew experiments by building new products and writing in his blog at andrewchen.typepad.com.
Andrew holds a B.S. in Applied Mathematics from the University of Washington.
David Clark
Previously, Clark served as vice president for MTV Networks Global Marketing Partnerships, where he oversaw advertising sales and integrated marketing for MTV Networks International's MTV, VH1 and Nickelodeon branded businesses across the globe.
Before joining MTVN/Viacom, David acted as chief operating officer of Shanah.com, a shockingly unsuccessful yet venture-funded startup which he co-founded. David began his career as a marketing manager at Simon & Schuster, where he was responsible for marketing & distribution for a series of educational broadcast programming and related sponsorships in over 50 countries. Among his claims to fame was being the first to bring US television back to Vietnam. Oh, he also worked in marketing at IBM for a while and spent a few years teaching English in Japan.
When he's not working his ass off trying to reinvent advertising, he spends his time thinking about reinventing advertising. He lives in New York with his wife Kyle and son Nicholas.
Joseph Crump
Prior to joining Avenue A | Razorfish, Joe was Executive Creative Director of the Spiegel Group, which includes Spiegel, Eddie Bauer, Crate & Barrel, and Newport News in North America, and Otto Versand in Europe. Joe worked across all customer touchpoints - advertising, brick and mortar stores, catalog, online, and product development. With a strong editorial point of view to the company's image Joe helped the Spiegel Group distinguish its brands as leaders on the Web. Before his work at Spiegel, Joe was a principal at Doblin Group, a pioneer in the application of the methods and tools of the Social Sciences in the creation of market-leading business innovations.
Joe has spoken and written extensively on customer-centered innovation, and he was chief consultant and contributor to High Tech/High Touch - Technology & Our Search for Meaning, the best-selling book by renowned futurist, John Naisbitt, the author of Megatrends. Before his work as a consultant, Joe was an editor and writer for leading publications, including four years as an editor at Outside Magazine. During his tenure, Outside won the ASME National Magazine Award for three consecutive years.
Joe holds a B.A. in Cultural Anthropology and English Literature from Washington University, and a Masters in Journalism from Northwestern University. Joe is a member of the International Academy of Digital Arts and Sciences, which judges the Webby Awards, the New York Festivals of Advertising, the Web Marketing Awards and the American Business Awards.
Prior to his current role and the acquisition of Rapt by Microsoft, James held various leadership positions in Rapt's Professional Services organization, including management of the Business Consulting and Engagement Management functions. Since joining Rapt in 2004 he has led software deployments and advisory services engagements at a number of Rapt clients, including iVillage, TACODA, MTV Networks, and About.com.
Before Rapt, James was a consultant at the Boston Consulting Group (BCG), where he worked on a range of strategy and operational advisory projects. James earned Ph.D. and M.S. degrees in Engineering-Economic Systems and Operations Research from Stanford University. He also has Bachelor's and Master's degrees in Engineering Science from Auckland University in New Zealand.
Nick Denton
Nick has been working in internet media since 1996, first writing on the subject for the Financial Times of London, then founding two companies in the late 1990s. First Tuesday, an internet-era events business with branches in 80 cities, was sold in 2000. Moreover Technologies, which is headquartered in London, provides news search technology to portals such as MSN, and corporate customers.
After graduating in economics from Oxford University, Nick began his career as a foreign correspondent for the FT, during the revolutions in eastern Europe. Later, while investment banking correspondent, he co-authored All That Glitters, the definitive account of the collapse of Barings Bank.
Nick Desai
For Juice, Nick has led strategy, sales, and business development securing customers and partners including Conde Nast, Cellular South, MidWest Wireless, FHM Magazine, Gillette, AOL, Glamour Magazine, Epicurious.com, Sony and many others.
Nick has also led product invention of JuiceCaster - Juice's groundbreaking and award winning application enabling users to do rich media social networking on their mobile phone. Nick led the definition and realization of the JuiceCaster vision and cu its business development with leading wireless operators around the world.
In addition to JuiceCaster, Nick invented Juice's innovative mobile products, including MobileBday.com - a free SMS based birthday reminder service, the award-winning Epi-To-Go mobile grocery list application and many others.
Nick is a proven serial technology, Internet and wireless industry entrepreneur and has been a thought leader in the evolution of mobile data services since their inception.
Prior to Juice Wireless, Nick was a consultant to leading mobile data companies including Sennari (which build Jamdat's hugely successful bowling game), Vibe Magazine, British Telecom and various others.
In 2002, Nick co-founded Lemko Corporation (www.lemko.com), a market leader in IP based cellular infrastructure solutions. For Lemko, Nick led business development with top-tier carriers, including Cingular, Reliance, Sprint PCS and Bharti Telecom.
Prior to Lemko, in 1998, Nick was Founder and CEO of Zkey.com - a multi-award winning market leader and early trailblazer in consumer mobile applications. Zkey was the first mobile address book and email WAP site available in the US, launching in 1999. Amongst many other awards and accolades, Zkey was named PC Magazine's Editor's Choice and Top 100 sites on the internet two years in a row.
Nick is a frequent invited industry and author. He has been an invited speaker at venues ranging from the IAB MIXX Conference to CTIA to the Under the Radar Technology Event to the Harvard Business School and many others. From 2001 to 2004, Nick wrote a regular column called the CEO Diary for California CEO Magazine.
Nick holds an MS in Electrical Engineering from UCLA and a BS in Electrical and Computer Engineering from UC Irvine. He resides in Redondo Beach, California and enjoys cooking, surfing and playing with his incredibly cute nephew in his rare free time.
Chris Di Cesare
Of recent note, he is the creative marketing lead for the Halo 3 launch that is widely regarded as one of the biggest entertainment events of the year. In holiday '06, he oversaw the unique Xbox/Burger King promotion that featured three original Burger King-themed Xbox games. This out-of-the-box marketing program was widely acknowledged for its contribution in driving a phenomenal forty percent increase in Burger King sales. These notable revenue results and innovative approach to marketing has resulted in several prestigious awards, including a "Gold Clio" at this year's Clio Awards and the "Titanium Grand Prix" at the '07 Cannes International Ad Festival.
In addition, Chris lead U.S. launch efforts for the top selling Xbox 360 platform in '05 and the blockbuster release of Halo 2 in '04. For his efforts on Halo 2, he was named "2004 Entertainment Marketer of the Year" by Advertising Age. With $125 million in U.S. launch day revenue, Halo 2 recorded the biggest day in entertainment history and was backed with an innovative marketing campaign, including the award-winning viral effort - I Love Bees.
Chris is also actively involved in Microsoft's online gaming efforts, including serving as MSN Games marketing lead from the site's origins in '97 to recent efforts with Xbox Live. With MSN Games, Chris not only helped guide the site to the top spot in the internet gaming space but is also recognized for the unique accomplishment of conceiving and developing MSN Game's former flagship game, OutSmart, for which he was awarded a patent.
Chris holds a BA from Villanova University and an MBA in marketing from George Washington University.
Lawrence DiCapua
Prior to joining Pepsi, Lawrence worked for interactive marketing agency Modem Media, McKinsey & Company, and Chase Manhattan Bank. He holds an M.B.A in marketing from NYU's Stern School of Business and B.A. from the University of Vermont.
Lawrence lives in Connecticut with his wife Brooke and son Henry.
Ed Erhardt
This past year Mr. Erhardt broke new ground in the media and advertising sales industry by creating the first unified sales organization that represents The Walt Disney Company Sports Assets across all media platforms. Organized by team and focused on customer needs and media agnostic, it has been widely hailed by competitors and customers as the prototype for the future of media marketing and selling.
Erhardt is a sought after speaker and panelist on the subject of cross media marketing and sales. His sales and marketing group is ranked at the top of the industry by Myers Reports and Beta Research year after year in innovation and integrated marketing success stories. Over the years ESPN ABC Sports has become recognized as an industry leader in developing marketing programs and promotions that are innovative and activate sports fans to interact with the ESPN brand and ABC Sports Programming. This past year Sports Business Journal ranked Mr. Erhardt as the number three most influential executive in Sports Advertising.
Erhardt previously worked at Advertising Age the industry bible, where he served in a variety of roles which culminated as Vice President/Group Publisher where he was responsible for all content and business operations. Under his leadership, Advertising Age extended its influence from a single magazine to reach readers, viewers, subscribers, listeners and users through a variety of traditional, interactive and new media formats. Erhardt oversaw the launches of Ad Age International, and Ad Age's Creativity. In addition, he was the visionary behind adage.com, which was developed into the world's most-used advertising and marketing website.
Previously, Erhardt was Vice President of Sales at the National Journal, a subsidiary of Times Mirror Corporation, where he oversaw sales and marketing for a group of publications and information vehicles aimed at decision-makers in the Federal Government, Congress and White House.
In 1995, Erhardt was inducted into the American Advertising Federation's Hall of Achievement, which recognizes outstanding career achievements for advertising professionals under the age of 40. He also was nationally recognized for his role as founder and organizer of the American Advertising Federation's Multicultural Marketing Task Force.
Erhardt began his career in 1979 when he joined the Soho Weekly News as an Advertising Sales Representative. From there, he moved to Harcourt Brace Jovanovich where he was Advertising Sales Manager for a group of international publications aimed at the tobacco industry.
Mr. Erhardt serves on a variety of industry boards and foundations. He is currently the Chairman of the Cable Advertising Bureau and National Committee Board member of the widely acclaimed Chicago based Steppenwolf Theatre Company.
Erhardt is a graduate of St. John's University in New York City, earning a Bachelor of Science Degree in Communication Arts in 1979. He is married and lives in Westchester County New York with his wife Laurie and two sons Brett and Colin.
Bruce C. Ertmann
Corporate Manager, Consumer Generated Media Corporate Communications
Toyota Motor Sales USA Inc.
Ertmann is responsible for developing proactive online consumer engagement strategies designed to protect and enhance the public image of Toyota and its brands. His role also involves the management of Toyota's corporate blogs and the strategic integration of consumer generated media into traditional public relations activities and across the enterprise for a more unified approach to internet based communication.
Since joining Toyota in 1982, Ertmann has served the Lexus Division as Central Area manager, Lexus Eastern Area assistant manager and national market representation manager. He also has held several positions for Toyota, including regional parts manager, regional market representation manager as well as advertising and market representation manager. Ertmann also served as general manager of the Toyota Kansas City Region. Most recently he was corporate manager of field operations and dealer development as well as corporate manager of the customer experience center, where he led a multi-divisional initiative to redefine and enhance the company's internally operated customer contact centers.
Prior to joining Toyota, Ertmann was a zone manager for the Lincoln and Mercury division of Ford Motor Company.
Ertmann holds a bachelor's degree in telecommunications and journalism and a master's in international marketing from Kent State University in Kent, Ohio.
Jon Fine
His freelance work has appeared in GQ, Spin, ESPN The Magazine, and Newsday, where he wrote the "Pushing 30" column.
Tom Foran
Mr. Foran comes to Quigo from Yahoo!, where he was Senior Director of Strategic Alliances. At Yahoo!, Mr. Foran managed a team responsible for Yahoo!'s feed-based marketing programs (Yahoo! Search, Travel, and Shopping).
As Senior Director of Business Development at AltaVista, Mr. Foran's client roster represented 40% of domestic revenue.
At NBCi.com, Mr. Foran struck multi-million dollar strategic partnerships involving both TV and online promotion. At Juno Online Services, Mr. Foran led sales efforts for key verticals.
Mr. Foran began his career at Ziff-Davis, where he was the youngest person in the history of his department to be made a manager.
Mr. Foran graduated summa cum laude/Phi Beta Kappa from Tufts University.
Adam Gerber
Having begun his career in the media planning field, Adam quickly recognized the impact digital technology would have on the media business. He joined America Online in 1996 as one of the first members of AOL's advertising services group, and spent a year at the company's Dulles headquarters. After returning to the agency world in 1997, helped to build two of today's most progressive agency digital capabilities with leadership positions at MediaEdge:cia (1999-2003) and Mediavest (2003-2005).
In late 2005, Adam joined the management team of Brightcove, one of today's leading internet video solutions companies. As VP, ad products and strategy with Brightcove, the company quickly built market-leading ad solutions, and attracted a host of top-tier media companies as clients, including Dow Jones, MTVN, Hearst, Fox Entertainment, Meredith, and Time Inc. After leaving his full-time role in July, Adam continues in an advisory role with Brightcove.
In 2002, Adam was recognized by Mediaweek as a Media All-Star, and he serves on a number of industry advisory groups and standards committees. Currently, he co-cahirs the IAB's Digital Video committee. A 1990 graduate of Boston University with degrees in both Journalism and International Relations, Adam lives in Manhattan with his wife Sarah and son Maxwell.
Brian Gies
Brady Gilchrist
As Executive Vice President of Strategy at Fuel Industries, Brady is responsible for helping clients navigate the branded entertainment landscape with solid consumer insight and research. Headquartered in Toronto, Brady approaches the strategic development of each campaign with the philosophy that as branded entertainment evolves, the advertising that works will be the result of strategy, media and technology converged.
In the early 1990s, Brady founded one of the first online agencies in Canada, and has since helped many major brands discover the possibilities of the web. Since then, he has developed and implemented online strategies for clients including Motorola, Shell, Covad, Cincinnati Bell, Ford, Acura. Most recently, he built the online practice at GJP Advertising as Senior Vice President of Digital. Since moving over to Fuel he has helped to develop interactive strategies with clients such as Fox, SciFi Channel, Hit Entertainment, Microsoft, Wrigley's and many other leading brands.
Brady's love of exploration is not just limited to the world of marketing. In 2000, he wired up a sailboat to the internet and started one of the first blogs about living life entirely on the grid. Later that year he became a crew member aboard the Microsoft, Sony and Stern-sponsored Starship Millennium Project - a ship making a record of the planet at the turn of the new millennium.
Joseph Gillespie
Joe brings more than 20 years of sales, marketing, and operations experience spanning online, television, events, and print media. Previously, he was CNET Networks' chief marketing officer, where he was responsible for leading the company's corporate sales and marketing departments. As CMO, Joe developed successful brand management and sales strategies that attracted new advertisers in such diverse categories as consumer packaged goods, hospitality, finance, and entertainment. He also spearheaded the "different kind of media company" corporate-positioning, which communicates CNET Networks' position as a global media company with some of the most important and valuable brands on the Web targeting passionate audiences.
Prior to joining CNET Networks, Joe served as executive vice president, chief operating officer, and acting chief executive officer of Vulcan Ventures' TechTV. Before working at TechTV, he was an executive vice president of corporate sales and marketing for Ziff-Davis, Inc., when it was a Softbank company. Joe spent his early career in sports media with companies such as CBS Sports, National Broadcasting Company, and Sports Information Database, Inc. He earned his BA in Journalism/Communications from Rutgers College and is a current member of its advisory board.
Joe lives in the San Francisco Bay Area with his wife Sally and his black lab Murphy. In his free time, he enjoys music, cars, golf, and hiking in the Marin Headlands with his dog.
Carla Hendra
Carla served as the first-ever female jury chair of the Cannes Advertising Festival when she presided over the 2001 Cyber Lions. She was named Advertising Woman of the Year by AWNY in 2005. Carla is a member of the Board and the Executive Committee of the Direct Marketing Association (DMA) and is also a member of the 4As Board of Directors.
Jason Hirschhorn
Prior to joining Sling Media, Hirschhorn was a Founding Partner at TripleH Media Advisors, a digital media consultancy. Before TripleH, Jason was Chief Digital Officer at MTV Networks. At MTV Networks, Jason was responsible for the company's digital media businesses and interactive strategy. Hirschhorn joined MTV Networks in March 2000 via the acquisition of his company, Mischief New Media, a leading web site design and content development firm he founded to serve the entertainment industry.
Jenny began her career in online marketing in 1996. She worked at several advertising agencies including Ammirati Puris Lintas, Young and Rubicam, and Genex Interactive before joining American Honda Motor Co. in 2002. Her clients included UPS, LEGO, Compaq, Ameritech, Lincoln Mercury and Acura.
Jenny received a BA in Art History from Duke University.
Arianna Huffington
In May 2005, she launched The Huffington Post, a news and blog site that has quickly become one of the most widely-read, linked to, and frequently-cited media brands on the Internet.
In 2006, she was named to the Time 100, Time Magazine's list of the world's 100 most influential people. Originally from Greece, she moved to England when she was 16 and graduated from Cambridge University with an M.A. in economics. At 21, she became president of the famed debating society, the Cambridge Union.
"On Becoming Fearless....in Love, Work and Life" is Huffington's most recent and most personal book to date, offering a road map for achieving fearlessness in every aspect of life, a straight-to the point manifesto on how to be bold, how to say what needs to be said and do what needs to be done in order to find the freedom to love, lead and succeed.
"Fanatics and Fools: The Game Plan for Winning Back America", offers a scathing portrait of our contemporary political landscape with a bold, inspiring and practical approach to restoring America to the promise envisioned by our greatest leaders. It was published in 2004.
"Pigs at the Trough: How Corporate Greed and Political Corruption are Undermining America," a New York Times bestseller, was published in 2003.
"How to Overthrow the Government," on the corruption of our political system and the need for reform, was published in 2000.
"Greetings from the Lincoln Bedroom," a political satire, was published in 1998.
"The Fourth Instinct," on the longing for meaning in a secular world, was published in 1994.
"Picasso: Creator and Destroyer," a biography of Pablo Picasso was published in 1988. It was a major international bestseller, translated into 16 languages. The book was made into a film starring Anthony Hopkins as Picasso and produced by Merchant-Ivory for Warner Bros.
"The Gods of Greece," celebrates the power of myths as guides to forgotten dimensions of life and ourselves. Atlantic Monthly Press republished it with paintings by Francoise Gilot.
"The Woman behind the Legend," published in 1981, a biography of Maria Callas quickly became an international bestseller.
"After Reason," on political leadership and the intersection of politics and culture was published in 1978.
"The Female Woman," on the changing roles of women, was published in 1974 by Random House and translated into 11 languages.
Huffington has made guest appearances on numerous television shows, including "Charlie Rose," "Oprah," "Nightline," "Real Time with Bill Maher," "Inside Politics," "Larry King Live," "Hardball," "Good Morning America," the "Today" show, "Countdown" and "The O'Reilly Factor."
She serves on several boards that promote community solutions to social problems, including A Place Called Home, which works with at-risk children in South Central Los Angeles. She also serves on the Board of Trustees for the Archer School for Girls.
Arianna Huffington lives in Los Angeles with her two teenage daughters.
Joseph Jaffe
crayon's client engagements include The Coca-Cola Company, American Airlines, Audi, Starwood Hotels, P&G, GSD&M and SpiralFrog.
Prior to launching crayon, Joseph ran jaffe, LLC, where he worked with companies including P&G, The Coca-Cola Company, Dunkin' Brands, TiVo, Motorola and Fox Interactive Media. Before that, Joseph was Director of Interactive Media at TBWA/Chiat/Day and OMD USA, where he worked on Kmart, ABSOLUT Vodka, Embassy Suites and Samsonite.
Jaffe's popular blog, "Jaffe Juice", provides daily commentary on all things new marketing. You can join the conversation at www.jaffejuice.com. He also hosts a weekly new marketing podcast called "Across the Sound." Across the Sound was recently voted a Readers' Choice Award as "Best Marketing Podcast" by MarketingSherpa. You can subscribe at www.acrossthesound.net or through iTunes.
His first book, "Life After The 30-Second Spot: Energize Your Brand With A Bold Mix Of Alternatives To Traditional Advertising" (Wiley/Adweek) was released in June 2005 and focuses on how advertising is evolving in a world ruled by an empowered consumer and no longer governed solely by the 30-second spot.
In October 2007, his second book titled, "Join the conversation: How to engage marketing-weary consumers with the power of community, dialogue and partnership" will be published by Wiley.
Joseph's impassioned, straight-shooting and honest perspectives have found their way to every major media outlet, including the likes of CBS Evening News, ABC World News, Bloomberg, NPR, The Wall Street Journal, New York Times, USA Today, Fortune, Newsweek, Business Week, Ad Age, Ad week and the list continues.
Joseph is a Senior Fellow at the Center for the Digital Future at the USC Annenberg School and he has also lectured part-time at NYU's Stern School of Business, Cornell's Johnson School of Business and Syracuse University.
Hailing from South Africa, he lives with his wife, daughter and son in Westport, CT.
Nick Johnson
Prior to joining NBC Universal, Johnson was Vice President of National Sales at Reuters beginning in 2006. While there, he was responsible for the National Sales team in both the online and digital outdoor areas. Before that, Johnson spent two years as the Chief Revenue Officer of Revenue Science, responsible for publisher and agency sales as well as driving behavioral targeting.
Additionally, he held various management roles at Lycos, Turner Interactive Sales and CNNSI.com. He began his sales career in 1990 at Levine Huntley Schmidt and Beaver and then with Grey Advertising in Tokyo and New York.
He holds a Bachelor of Arts degree from Gettysburg College in Pennsylvania and resides in Madison, NJ with his wife and three children.
Steven Johnson
His most recent book is the national bestseller The Ghost Map: The Story of London's Most Terrifying Epidemic?and How It Changed Science, Cities, and the Modern World. This a gripping case study in how change happens in human society, the turbulent way in which wrong or ineffectual ideas are overthrown by better ones, drawn from one of the defining moments in the invention of modern life. His previous book Everything Bad Is Good For You, was one of the most talked about books of 2005. Steven argues that the popular culture we love to hate?TV, movies, video games?are getting better and are making us (and our children) smarter.
In addition to his books, Steven is a contributing editor for Wired magazine and a Distinguished Writer In Residence at the New York University Department of Journalism. He lectures widely on technological, scientific, and cultural issues, both to corporate and education institutions. Named by Newsweek named him one of the "Fifty People Who Matter Most on the Internet," Steven has also written for The New York Times, The Wall Street Journal, The Nation, and many other periodicals. He's also appeared on many high-profile televisions programs, including The Charlie Rose Show, The Daily Show with Jon Stewart, and The NewsHour with Jim Lehrer.
Todd Juenger
Prior to that, Todd held several executive positions at Primedia, Inc., including Vice President, Strategy and Operations at the corporate level and Vice President, Group Marketing for the consumer magazine division. As VP, Group Marketing, he was responsible for direct marketing of branded product lines across 80+ magazine titles. Additionally, Todd has worked as an engagement manager in the media practice at McKinsey & Company and in brand management at Procter & Gamble. Todd holds an MBA with Distinction from Harvard and a B.S., Industrial Management, B.B.A., Quantitative Analysis, and B.B.A. Information Systems from the University of Cincinnati (all summa cum laude).
Favorite Shows: Arrested Development, Daily Show with Jon Stewart, NCIS
Adam Kasper
In his previous role as VP, Group Account Director, Adam handled the interactive businesses for Goodyear, Tyson Foods, Amtrak and Royal Caribbean, among others. He was responsible for setting the strategic vision and directing day-to-day operations for each of these accounts.
Adam joined Media Contacts in 2005 with more than ten years of experience within the Boston Media community. He began his career at Houston, Effler, Herstek, Favat on the broadcast side of the business (local and national). He shifted into media planning in 1997, taking a position at Hill Holliday. Here he worked on accounts such as John Hancock, PricewaterhouseCoopers and Spalding Golf. In 2000, Adam joined Allen & Gerritsen as VP, Media Director, leading the Media department and handling such accounts as State Street Corporation, Care Group, IKON Office Solutions, and Loon Mountain/Waterville Valley, among others.
Adam grew up in Newton, MA and now lives there with his wife and 2 children. Adam received his B.A. in English from the University of Rochester, and although he found 13th Century English Literature a very forward thinking discipline, he decided to begin a career in Media soon after college.
Brad Kay
Working with clients including Gerber, MetLife, Trane, Roche, and Reliant, Brad's been deepening and expanding relationships throughout the agency. He's also helped attract top talent from MTV and R/GA and created proprietary products for clients including the trend-watching creation, "Layer Cake." Brad is also a member of the agency's Executive Leadership team.
Prior to joining Draftfcb, Brad was the GM and Co-founder of Merkley ID, the Interactive and Design unit of Merkley + Partners, that he later helped morph into a design boutique responsible for graphic, product and environmental design, in addition to Web experiences. Here Brad worked with companies including BMW Motorcycles, Starwood Hotels & Resorts Worldwide and Pfizer to transform their communications online.
Brad also served as Director of Business Development at The Attik, a global corporate and brand identity company; a strategic planner at SS+K, and has held numerous account management positions at Ogilvy, Cliff Freeman & Partners and Saatchi & Saatchi. Brad has been featured columnist in several digital trade magazines including MediaPost.
Early in his career, Brad had the opportunity to work with advertising legends Amil Gargano and David McCall on several occasions and says it shaped many of his positive opinions about the business. Brad considers his biggest achievement to be raising his six-year old twins, Dylan and Zoe, and maintaining an incredibly tight-knit family with his wife.
Katie Kempner
In January 2004 while continuing to run the CP+B pr department, Katie joined MDC Partners, the marketing services network that counts CP+B among it's 30 agency holdings, as Vice President, Director of Corporate Communications.
Katie serves as an ongoing media consultant to many of CP+B's clients as well as MDC Partner member agencies. She is the host of "The Hook with Katie Kempner", a weekly internet radio show on advertising and pr on www.webmasterradio.fm which is also available on i-tunes. She is the Chairwoman of the American Association of Advertising Agencies Public Relations Committee. Katie lives with her husband and two children in Miami Beach.
Randy Kilgore
L. Jasmine Kim
Previously, Jasmine was the Vice President of International Marketing and Sales Development at Yahoo!, where she led the company's global strategy and implementation across Yahoo!'s network of 24 international sites. Prior to Yahoo!, Jasmine has held various senior marketing roles at Scientific Learning, makers of the FastForWord language software, LVMH Louis Vuitton/Moet Hennessey, Unilever and Procter & Gamble.
Jasmine holds a M.B.A from the Anderson Graduate School of Management at the University of California, Los Angeles and B.A. from Wellesley College. Currently she is a director of the AMMA and serves as a board advisor of an early stage Internet venture. She is an expert on global marketing issues and has spoken at conferences around the world. She currently resides in San Francisco with her husband and two children.
Mark Kingdon
Mark is a frequent industry spokesperson on trends in digital marketing, customer relationship management, social networking and consumer empathy. He is frequently quoted in publications such as The Wall Street Journal, The New York Times, and top advertising publications. He is also a regular speaker at many industry conferences, including AD:TECH, the Word of Mouth Marketing Association, eTail, and Forrester. Mark is regularly featured in the UBS/Organic quarterly investors call and newsletter. Additionally, he's a member of the Young Presidents Organization (YPO) and of the International Academy of the Digital Arts and Sciences, where he serves as a Webby Awards judge.
Mark brings valuable insights into the management of both large and complex professional service organizations and entrepreneurial companies. Most recently, he worked with idealab!, providing strategic guidance and operational support to emerging companies. Prior to joining idealab!, Mark was a partner with the consulting division of PricewaterhouseCoopers, LLP (PwC), where he held a variety of senior roles throughout his twelve-year tenure.
He received his M.B.A. from the Wharton School of Business, and a B.A. in Economics from The University of California, Los Angeles. Mark loves Organic because it is the perfect intersection of business strategy, design and technology - his three passions. When he can, Mark travels far and wide - from the Himalayas to Central America and he still finds time to doodle, paint, and draw.
David Kirkpatrick
Kirkpatrick joined Time Inc. in 1978 while working as a video artist, and started at FORTUNE in 1983. In 1991 he began covering the computer beat. In 1990 his story "Will You Be Able to Retire?" was a finalist for the National Magazine Award in the personal service journalism category. He has written cover stories on Apple, IBM, Microsoft, Intel Sun, and numerous other topics including bogging. Marketing Computers regularly ranks him among the top five most influential technology journalists in the country.
Kirkpatrick has appeared frequently as a technology industry expert on CNN and PBS. Working with other FORTUNE editors, he developed and hosts Brainstorm, a multi-disciplinary conference which brings together global leaders to interact and discuss the future. The conference, first held in 2001, takes place annually in Aspen and is produced in partnership with the Aspen Institute.
Kirkpatrick has a B.A. in English from Amherst College, and attended art school for two years.
Abbey Klaassen
Neeraj Kochhar
Kochhar is also responsible for the growth, management, retention and satisfaction of a portfolio of key accounts, leading the conception and execution of all search-based marketing communications initiatives. Working alongside SMG Search SVP/Managing Director Steve Governale, Kochhar and his team at SMG Search ensure a seamless search offering to all clients.
Prior to joining SMG Search, Kochhar had been Director of Media Technology & Search for Mediacom's Beyond Interactive. Kochhar, 35, began his career in digital marketing at DoubleClick in 1998, where he worked in a variety of roles for close to six years.
Richard Kosinski
He is a recognized industry expert in online advertising and marketing and has been a guest speaker at numerous conferences including Forrester's Finance Forum and Source Media's Financial Services Marketing Symposium. He began his career at Procter & Gamble.
Sion Lenton
His most recent project was setting up the dev team for TruSim, the serious games division at Blitz. In addition he worked on the 3 Burger King games in a support capacity. He brings a wealth of game development experience having worked as a Producer/Manager on such titles as Club Football, Dragon Empires, and Micro Maniacs.
Main Responsibilities of the Position:
Responsibilities include business development, client liaison and project management as he works to ensure that the company's high quality standards are adhered to, while also ensuring that Blitz stays at the forefront of games development
Most Recent Projects:
Burger King - Sneak King, Pocket-Bike Racers & Big Bumping - (XBOX & XB360) Club Football 2005 - (PS2,PC & XBOX) Club Football - (PS2 & XBOX)
Previous projects of interest that should be noted:
Dragon Empires - (PC) MMORPG Large team and long development period
Club Football / Club Football 2005 - (PS2,PC & XBOX) 24 different officially branded version of the game for each platform. Almost 100 individual boxed titles in the series
Length of time in the Industry - 9 years
Length of time at Blitz Games - 2 year 3 months
Number of Games worked on - 108 titles
Names of Games worked on:
Brian Lara Cricket - (PS1)
Micro Machines - (N64)
LMA Football Manager - (PS1)
Micro Maniacs - (PS1)
Dragon Empires - (PC)
Club Football - (PS2 & XBOX)
Club Football 2005 - (PS2,PC & XBOX)
3 Burger King Games - 1st XB360 titles worked on and first on-line 'Live' titles.
Steven Levy
My stuff has appeared a wide range of publications including The New Yorker, The New York Times Magazine, Harper's and Premiere. I've been a contributor to Wired since its inception. Before focusing on technology, I wrote about a variety of subjects: I was a rock critic at weekly papers (I interviewed Bob Marley and Bruce Springsteen, though not together), covered sports, and tackled other subjects ranging from a shot-by-shot analysis of a scene from "Millers Crossing" to the New York Times wedding announcements.
I grew up in Philadelphia, where my heart was broken by the Phillies (nothing changes), and went to Central High School and Temple University there. Then I got an M.A. in literature at Penn State. (I was chosen to receive the first Distinguished Alumni Award from the English Department there, something no one in Happy Valley would have predicted during my time there.) Now I live in New York City and western Massachusetts with my wife, Pulitzer Prize-winning journalist and author Teresa Carpenter, and our teenage son.
In January 2001 I published Crypto, a full-length book that tells the fascinating - and important - story of the revolution in cryptography. The publisher is Viking, and David Kahn, who is the master historian in the field, called it "Cryptography's Soul of a New Machine." The reviews were great. (For instance Ben Hammersley of the Times of London wrote, "Crypto is a triumph. I urge you to read it... To combine science and political intrigue and make it a compulsive page-turner is a good trick but to make it essential reading for the age as well is a mark of brilliance."
Jessica Lilie
Bob Liodice
Bob holds bachelor degrees in accounting and management and an M.B.A. in finance from New York University.
Andrew Markowitz
Andy has been involved in the on-line industry since 1998. He joined Kraft Foods in 2000 and has served as the e-Commerce marketing lead for both the Desserts and Post Cereals businesses. Prior to joining Kraft, Andy worked at Send.com, the on-line gift company, as well as Dentsu Corp., Ammirati & Puris, and Lintas.
Jason McKay
Prior to joining SONY Electronics, Mr. McKay was employed at the Hewlett-Packard Corporation. At HP, he helped to build and manage the B2B online demand generation efforts for their direct business. He also managed the strategic alliance relationship with CNET, AOL, Yahoo! and MSN.
Mr. McKay received his B.S. in Marketing from the University of Colorado.
Gordon McLeod
Prior to joining Dow Jones, Mr. McLeod spent six years at Time Inc., most recently as general manager o