The coveted MIXX Awards is judged by an independent panel of highly acclaimed brand marketers who have direct control and influence over some of the largest advertising budgets. The intense scrutiny of the judging process ensures that the winning campaigns truly reflect the industry’s best work. With two intensive phases of judging by some of the most demanding marketing executives, winning a MIXX Award is the highest recognition in Interactive.

In Phase One of the judging process, the screening board – comprised of several dozen senior marketing and agency professionals– will evaluate and score each campaign. Finalists for each category will be determined.

In Phase Two, the elite judging panel will convene in New York City for an intensive sequestering and internal debate – focusing on the finalists. The winners in each category will be selected.

The 2007 MIXX Awards judging panel includes:

David Adelman - Connections Director, Global Marketing Group, Johnson & Johnson
Jack Haber - VP, e-Business, Colgate Palmolive
Bob Holtcamp - VP Brand Management, Wendy's International, Inc.
Jenny Howell - Manager of Interactive Marketing, American Honda Motor Co., Inc.
Jia Hyun - Global Interactive Marketing Director, GE Money
Chris Jogis - VP, US Brand Marketing, MasterCard
Steve Kerho - Director, Media and Interactive Marketing, Nissan North America
Arjen Linders - VP of Marketing, Philips DAP N.A.
Bob Liodice - President and CEO, Association of National Advertisers, Inc.
Patrick McKenna - Manager, Marketing & Communications, BMW
Kristen Metzger - Director, Media & Interactive Marketing, L'Oreal Paris
Courteney Monroe - SVP, Consumer Marketing, HBO
Tim Murphy - Senior Director Digital Marketing, Anheuser-Busch
Kathleen Olvany-Riordan - VP of Global Consumer Relationship Marketing, Kraft Foods, Inc.
Jon Raj - VP, Advertising and Emerging Media Platforms, Visa USA
David Roman - VP, WW Marketing Communications, Personal Systems Group, Hewlett-Packard Company
Brad Santeler - Director Media and Relationship Marketing, Kimberly-Clark
Debbie Jo Severin - VP - Marketing, Covad Communications Group, Inc.
Todd Wasserman - Editor, Brandweek

The 2007 MIXX Awards Pre-Screening Committee:

Erika Alonso - VP, Executive Creative Director, AOL Media Networks
Michele Azan - VP, Sales, Terra Networks
Cass Baker - SVP, Leapfrog Online
Paula Balzer - Chief Marketing Officer, ROO
Doug Bandes - Director of Sales, Broadband Enterprises, LLC
Marc Barach - Chief Marketing Officer, Ingenio, Inc.
Debra Bednar - U.S. Partner Engagement Lead, Microsoft
Daniel Bernard - GM, WallStreetJournal.com
Guy Borgford - Director of Marketing Advertising Sales, Real
Shayne Bryant - Group Marketing Manager, Idearc Media - Superpages.com
Sheila Buckley - VP, National Ad Sales, Weather.com
Biff Burns - VP of Marketing, ContextWeb, Inc.
Joe Casale - President and CEO, Casale Media, Inc.
Rebecca Churilla - Director of Marketing, PointRoll
Ran Cohen - Director, Emerging Media, Eyeblaster
Chuck Cordray - VP and General Manager, Hearst Magazines Digital Media, The Hearst Corporation
Steve Curtin - Corporate VP, Emerging Services and Products, DigitalGrit
Jill Glassman - Director, Sales Marketing, WeatherBug
Christina Goodman - Director of Global Marketing & Business Development, Dynamic Logic - A Millward Brown Company
Ben Hanna - VP Marketing, Business.com
Martin Hayward - Director of Marketing, Mirror Image Internet
Jeff Janer - CMO, Third Screen Media
Jennifer Juckett - VP Marketing, VMIX
Carrie Kelly - VP Sales, PureVideo Networks, Inc (parent to GrindTV, HollywoodUpClose, StupidVideos & PureVideo.com)
Joe Kutchera - Sales Director, CNNExpansion.com
Ray Ledda - VP of Marketing, Research and Events, 1UP Network, Ziff Davis
Melissa Lederer - SVP of Marketing, Q Interactive
Natascha Lee - VP Marketing, NextAction
Eileen Long - Director Digital Brands, Nielsen Business Media
Tim Mahlman - Chief Revenue Officer, Blue Lithium
Sherrill Mane - SVP, CNN Market Strategy, Turner Broadcasting System, Inc.
Rick Marroquin - CMO, Batanga, Inc.
Sean McDonnell - Executive Director of Advertising, Boston.com
Paul McLenaghan - Director of Market Development, Interactive Markets, TARGUSinfo
Patty Mitchell - President, The Patty Mitchell Consulting Cooperative, LLC
Talib Morgan - CEO and Founder, Actuan
Brian Morrissey - Senior Reporter-Interactive, Adweek
Vikki Neil - VP, Internet Ad Sales, Scripps Networks
Thomas O'Regan - SVP, Advertising Sales, TheStreet.com
Lisa Parente - Director, Marketing Communications, Millward Brown
Rachel Pasqua - Director, Mobile Marketing, iCrossing
James Piper - SVP Sales & GM, West, Vibrant Media
Brad Powers - CEO, Active Response Group
Greg Raece - Director of Marketing, CarDomain.com
Ginny Redgate - VP Marketing, Hitwise Inc.
Bruce Rogers - VP Marketing, Forbes.com Inc.
Robyn Rose - VP, Internet Marketing, Idearc Media Corp.
Scott Rothstein - Senior Account Executive, Dedicated Networks
Saar Safra - VP of Atlas Rich Media, Atlas
Jason Scheidt - Director of Marketing, Eyewonder
Leo Scullin -  Partner, Arkose Consulting
Michael Shehan - CEO/President, SpotXchange, A Division of Booyah Networks
Lora Shildt - Director of Marketing, IMPAQT
J.B. Sugar - VP Ad Sales, Southern Progress Digital (Division of Time Inc.)
Skip Tash - National Interactive Sales Manager, Comcast
Sherri Valenti - VP, Marketing, 24/7 Real Media, Inc.
Carol Valentine - VP, Interactive Sales, Oxygen
Jason Valentzas - VP, Consumer Marketing, Court TV
Adam Wald - Senior Account Executive, ContextWeb, Inc.
Bradley Werner - Director of Marketing, The Fifth Network, Inc.

Jack Haber is Vice President, e-Business for Colgate, responsible for leading all Colgate internet activities globally, including online marketing, all company web sites, global corporate portal, e-commerce and e-business applications, etc.

Mr. Haber had been Vice President, General Manager of U.S. Oral Care where he led the U.S. launch of Colgate Total toothpaste and led Colgate's business to market leadership for the first time in over 35 years.

Mr. Haber joined Colgate-Palmolive in the Corporate New Ventures and Acquisitions Group where he was responsible for the development of new business opportunities for the Company. He then progressed through increasingly responsible Marketing positions in the US and in Europe and in Global Marketing, where he led the development and worldwide launch of Colgate Total toothpaste.

Mr. Haber was chosen as Brandweek Marketer of the Year in 1998, and was also selected as one of Advertising Age's top 100.

Bob Holtcamp is the Vice President of Brand Management at Wendy's International where he leads a team responsible for advancing the value of the Brand in today's marketplace. His responsibilities include the development of annual brand plans, activation strategies, and marketing communication materials to drive the plan.

Prior to Joining Wendy's in 2000, Bob spent much of his career managing consumer packaged goods brands. He managed the Seafood business for Aurora Foods in St. Louis as a Director of Marketing on the Mrs. Paul's and Van de Kamp's seafood brands and at Miller Brewing Company he worked in Regional Marketing and Brand Management on brands such as Miller Lite, Miller Genuine Draft, and Miller HighLife.

Bob has an Undergraduate degree from the University of Illinois in Champaign-Urbana, where he studied Communications and a Masters of Business Administration from Washington University in St. Louis. Bob and his wife, Tina, have a son, Jacob, who is 9 years old, and a daughter, Jessica, who is 7 years old.

Jenny is the Manager of Interactive Marketing for Honda automobiles and Acura. In this role, Jenny guides the online marketing strategy for both brands, including the production of their web sites and the development of interactive advertising campaigns.

Jenny began her career in online marketing in 1996. She worked at several advertising agencies including Ammirati Puris Lintas, Young and Rubicam, and Genex Interactive before joining American Honda Motor Co. in 2002. Her clients included UPS, LEGO, Compaq, Ameritech, Lincoln Mercury and Acura.

Jenny received a BA in Art History from Duke University.

Jia Hyun is Global Interactive Marketing Director for GE Money, the consumer and small business financial services unit of General Electric.

In this capacity Jia works with GE Money business worldwide to shape and manage online and mobile acquisition and retention programs. Prior to joining GE Money, Jia led the online acquisition strategy team at Citigroup for the US consumer and small business cards businesses. Prior to Citi, she held various interactive marketing and business development functions at American Express and MasterCard International. Jia holds an MBA from NYU's Stern School of Business.

As Vice President, US Brand Marketing at MasterCard, Chris Jogis is responsible for managing the MasterCard brand in the US, including directing the award-winning 'Priceless' campaign.

In addition to leading the MasterCard US advertising team and overseeing the McCann-Erickson relationship, Chris is responsible for developing the brand's US marketing strategy and plans.

Chris joined MasterCard in late 2005 after a seven?year marketing stint with Pepsi-Cola North America. His last role there was leading the development and execution of T1 national integrated promotional programs for the company's carbonated soft drink brands. Prior to that, Chris worked in brand management on flagship Brand Pepsi leading the brand's strategic planning and executing marketing programs such as the Pepsi 'Play for a Billion' TV game show on ABC. Chris also had roles in developing new products like Pepsi Vanilla as well as in developing sports marketing programs leveraging sponsorships such as Major League Baseball.

Prior to Pepsi, Chris worked with the NFL creating promotions and integrated marketing programs for national corporate sponsors such as Sprint and was instrumental in negotiating the first deal (and ongoing partnership) with Motorola.

Chris began his marketing career in Category Management for K-Swiss athletic footwear. Chris holds a Kellogg MBA and currently resides in Larchmont, NY, with his wife and two children.

Steve Kerho is director of interactive marketing for Nissan North America (NNA). He is responsible for the development and support of all consumer facing websites, dealer portals and field support portals and the strategic planning of search and online advertising. He also manages all customer relationship management and 1 to 1 marketing programs for Nissan and Infiniti.

Before joining Nissan in 2004, Kerho was the chief strategy officer and managing director of The Designory, where he managed company wide strategic planning.

Kerho entered the automotive world as a marketing analyst at Claritas Corp., where he worked on target marketing for Mazda. He went on to become a market strategy manager and then district sales manager for Mazda Motors of America. He has also previously worked in product planning for American Isuzu Motors.

As a track & field athlete, Kerho competed in the 1988 Summer Olympics on the Canadian National team. He received his bachelor's degree from the University of California, Los Angeles and later earned an MBA at UCLA Anderson School of Management.

Arjen Linders is vice president of marketing for Philips Norelco, the world-leader in men's electric shaving. In his role, he manages the development and execution of consumer marketing strategies to support both the men's and women's shaving and grooming lines of business.

Most recently, Arjen lead the successful launch of Philips Norelco Bodygroom to introduce a brand new grooming segment in the U.S. The breakthrough integrated marketing campaign, driven primarily by the microsite shaveeverywhere.com, has received industry accolades including the Cannes Gold Lion and a Gold and Silver Effie, and has created a new benchmark for Philips' advertising.

Prior to joining the Philips Norelco shaving team, Arjen served as global marketing director for Philips SENSEO coffee pod system, during which time he led the brand to success in its pilot market, The Netherlands. Following the test, which more than doubled the original sales plan and helped forge a path for the new single-serve coffee category, Arjen collaborated with a global team representing five other major geographical regions to rollout SENSEO in new markets.

Prior to joining Philips, Arjen was a business analyst for Coopers & Lybrand Management Consultants in The Netherlands where he analyzed industries, markets and companies for major consulting projects.

Bob Liodice was appointed president and chief executive officer of the ANA (Association of National Advertisers, Inc.) in 2003. Bob was previously executive vice president, responsible for member relations and business development with a primary focus on strengthening relationships with ANA member companies and broadening the membership base. He joined the ANA as senior vice president in 1995. Prior to the ANA, he was vice president of global marketing and sales for Grupo Televisa, a major worldwide broadcaster. Previous experience includes more than 15 years in marketing and financial management at Kraft General Foods, including having served as category marketing manager for the Jell-O and Bakers brands. He is a member of the boards of directors of The Advertising Council, Advertising Research Foundation, National Advertising Review Council, Partnership for a Drug-Free America, Advertising Educational Foundation and an executive committee member of the World Federation of Advertisers.

Bob holds bachelor degrees in accounting and management and an M.B.A. in finance from New York University.

Patrick believes that companies and individuals can be joined by fate. He started in the advertising business on April 26, 1993 at DeWitt Media on the very day that the agency was named Agency of Record for BMW of North America. In 1996, Pat left the media business to pursue the full service agency/creative side of the business on such brands as NEC, Castrol North America and a brief stint working on Mercedes-Benz independent dealer groups. When the opportunity arose to return to BMW in Media Communications on the client side in 1997, McKenna couldn't say no. After three years, he transferred to the creative side just at the inception of BMW?s groundbreaking internet short film series: The Hire. To this day, the film series remains as a milestone in advertising history and is in the permanent collection of the Museum of Modern Art.

Today, Patrick is equally proud of the fact that BMW serves even more film views than The Hire by showing stories about BMW's heritage, independence and innovations. As one of the few independent car companies left in the world, McKenna's mission is to tell the story behind the story of the Ultimate Driving Machine.

In his current role heading up Marketing Communications at BMW, McKenna manages advertising creative, media, bmwusa.com, interactive advertising, product brochures & collateral, direct marketing and CRM.

Patrick graduated cum laude from Bernard M. Baruch College in NYC with a BBA in Marketing. He lives with his wife Toby and children Jane and Holden in Wilton, CT.

Kristen Metzger is the Director of Media and Interactive Marketing for L'Oreal Paris, the largest beauty brand in the world. She joined L'Oreal in 2005 as Director of Media but shortly thereafter was given responsibility for the digital efforts of the company as well.

At L'Oreal Paris, Kristen leads development of successful Media and Marketing programs for the Skincare, Haircare, Haircolor and Cosmetics brands, working to develop media strategies that leverage the unique elements of all media, including TV, Print, web, mobile, eCRM, direct response and word of mouth marketing. Kristen is also responsible for building entertainment marketing initiatives and for leading the company's efforts in the areas of Website Design and content.

Prior to joining L'Oreal, Kristen was at MediaVest Worldwide for 14 years, working across a variety of accounts including, Procter and Gamble, Pillsbury, Mars and Burger King.

Courteney Monroe is senior vice president, Consumer Marketing, for Home Box Office, responsible for overseeing brand communication strategies, the development of off-channel consumer advertising and promotion for all HBO programming. She also oversees the network's licensing and retail division and consumer websites ? HBO.com and Cinemax.com. She was named to this position in June 2006.

Monroe began her career at HBO as manager, Advertising, in 1998, overseeing the campaigns for all HBO series and sports programming. She was promoted to director, Advertising, in 2000. One year later she was named vice president, Advertising, and in 2002 expanded her responsibilities to include overseeing all HBO advertising campaigns. In February 2004, she was named senior vice president, Advertising, and assumed a broader role with the addition of licensing and retail in 2006.

During her tenure at HBO, Monroe has overseen the advertising campaigns for many of HBO's highest profile properties such as "Sex and the City," "The Sopranos," "Six Feet Under" and HBO Films' "Angels in America."

Prior to working at HBO, Monroe was manager, Customer Retention and Loyalty Marketing, for American Express. In 1994, she was associate, Corporate Communications, for Salomon Brothers. Previously, she worked as an account executive at BBDO.

In 2006, Monroe was inducted into the American Advertising Federation's "Advertising Hall of Achievement."

Monroe holds a B.A. from Williams College and a M.B.A. from The Wharton Business School at the University of Pennsylvania.

With 24 years at Anheuser-Busch, Tim Murphy's roles have included field sales, geographic marketing, brand management, creative development, and now senior director digital marketing. Responsibilities include: Bud TV, development of companies' digital marketing strategies, managing of 30+ websites, lead brand management, media and sports marketing in developing online initiatives, research digital/new technology innovations and their marketing applications, create and develop content and ad campaigns for the digital space.

Kathleen Olvany-Riordan is VP of Global Consumer Relationship Marketing at Kraft Foods, Inc. She is responsible for strategic leadership and execution for Kraft North America's food solutions relationship marketing program to 15MM consumers as well oversite of CRM world wide.

Kraft's Digital Marketing and CRM programs were the first of their kind among consumer packaged goods companies. Ms. Riordan and her team leverage the power of over 70 world class brands to deliver unique marketing programs that build consumer relationships and brand loyalty among Kraft's most valued consumers. Kraftoods.com is the number one consumer website among all food manufacturers, Kraft food & family/what's cooking magazines with of circulation 15MM are the second largest in NA, Nabiscoworld.com, Postopia.com and Kraft's email marketing and online advertising have all been cited as best in class for digital marketing.

Kathy joined the Media and Advertising department of General Foods in 1984. She held several Director and Managerial positions in Kraft's Media Services group and has overseen Media Planning, Media Buying, Media Research and Emerging Technologies during her career at Kraft.

Ms. Riordan is the recipient of numerous industry and company awards for Marketing including the Kraft President's award for significant long term contributions to innovation and growth, two Philip Morris Chairman's awards and AdWeek/Brand Weeks' Presidents award.

She graduated from Boston College with a degree in Art History and Communications and serves on several community and industry boards.

In April 2005, Jon Raj was named Vice President of Advertising and Emerging Media Platforms for Visa USA, with responsibility for all online and new media communication efforts for Visa and all its branded products. Prior to this new role Jon was the Director of Advertising for the leading payment company.

Jon's responsibilities include extending the Visa brand experience to consumers by utilizing the unique capabilities of the Internet and other emerging media platforms. Specifically Jon has used online advertising, search engine marketing, web development and new media strategies such as wireless, viral and online video marketing to accomplish the company's branding objectives.

In 2003, the Internet Advertising Bureau recognized Jon as a Superhero for exceptional performance in advertising and marketing. In the same year he was also chosen by Advertising Age as its first "Digital Player".

Prior to joining Visa Jon spent the previous seven years in marketing working agency-side at companies such as Saatchi and Saatchi, Ketchum, CKS and LeftField (now JWT) working on some of the world's top brands including Disney, Hewlett Packard, and Macy's.

Prior to joining HP, David was Vice President of Corporate and International Marketing at NVIDIA. He also held a number of different marketing leadership roles at Apple computer in Europe, Asia Pacific and the USA. His last Apple role was vice president of worldwide advertising.

David is the recent recipient of the Creativity 50 award to honor those most influential creatives in the year 2006 for the work he's done spearheading the HP advertising and marketing campaign. HP has also won the 2006 Advertising Age Campaign of the Year award based on the success of HP's "The Computer is Personal Again" campaign.

David graduated in Architecture and Industrial design from the Queensland University of Technology (Australia) after starting his architectural studies at the Polytechnic of Torino (Italy). He also pursued executive MBA studies at INSEAD in Paris.

David lives in Saratoga, CA with his family, enjoys biking and is an avid skier.

Brad started his K-C career in the Advertising Services Department, in various roles before moving to Promotion Services. In 2002 he was promoted to become the head of the Interactive Services Department. In April of 2004, Interactive Services and Advertising Services merged and he was promoted to Director of Media Services. In November of 2005, Brad became Director of Media and Relationship Marketing when the Relationship Marketing team merged with the Media Services Department.

As the Director of Media and Relationship Marketing, Brad oversees a department of professionals whose role is to develop, implemented and steward innovative and integrated media plans and relationship marketing programs for North America. The team takes a communication neutral approach that incorporates on-line media, traditional media, out-of-home and emerging digital channels. The department oversees and manages many agency relationships, including our media agency Mindshare (including: The WOW Factory, Interaction and the Multi-Cultural group).

Brad is also actively involved within the media and online advertising community through participation in industry organizations. He is the K-C member rep for the ANA and the Marketing Leadership Council's Advertising & Marketing Roundtable and serves on the Advisory Board for Ad:Tech. He is a frequent speaker and/or panelist at industry events.

Prior to joining Kimberly-Clark, Brad worked at the Chicago office of J.Walter Thompson in their media department.

As the Vice President of Marketing for Covad, Debbie Jo Severin is responsible for the management of Covad's brand, advertising and promotions, acquisition and retention marketing, channel marketing, and marcom. As Covad has transformed its business from being a wholesale broadband provider to an integrated voice and data solutions provider, she has managed the national go-to-market plan for Covad's VoIP services and helped grow the retail business to over 38% of Covad's total revenues. An 18-year veteran of the broadband industry, she has also served as VP of Marketing at Valiant Networks and NorthPoint Communications. While at NorthPoint, she launched groundbreaking marketing partnerships with RadioShack and MSN.

After a three-and-a-half year stint teaching mathematics at the University of Alabama at Birmingham, Ms. Severin has held key management positions with AT&T, Tele-TV, Northpoint, and Covad. She received a Masters Degree in mathematics and a Bachelor of Science from the University of Alabama at Birmingham.

Personal Information:
Debbie Jo is 47 years old, married with no children. She was born in Atlanta, GA and grew up in Birmingham, AL. She has lived in California since 1992, primarily in the San Francisco Bay area. Her husband is Swedish and she loves to ski, golf, run, cook, and spend time with friends and family.

Todd Wasserman, editor of Brandweek, has been with that publication for eight years, starting out as a reporter. Prior to that, Wasserman covered the courts and political beats for daily newspapers in New Jersey and Connecticut and has also written freelance articles for The New York Times, Newsday, Business 2.0, The Industry Standard, The Hollywood Reporter and others. Wasserman lives in Nutley, N.J., with his wife and has two Labrador retrievers.

 

 

 

To see the 2006 judging panel and pre-screening committee members, click here.